Clickfunnels vs Shopify

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Clickfunnels vs Shopify. Two of the most powerful eCommerce platforms on the planet. Both offer huge opportunities to scale your online business to new heights with an easy interface and very little technical knowledge required.

But both also charge what can be a hefty monthly fee. Which one is more suited to your eCommerce ambitions so you can maximize your upside potential without too much downside risk?

Top pick

ClickFunnels lets you build powerful landing pages, email automations and checkout pages fast, complete with upsells and a wide range of pre-made templates. Get your product online now!


Many people are wondering about the difference between ClickFunnels and Shopify, and I identify with them. I was wondering myself the same thing, once.

I know that making a favorable decision to choose ClickFunnels or Shopify may be a bit confusing and there some pros and cons that can make it easier to choose which suits best for your online store. It is always a neverending debate – Clickfunels vs Shopify.

There is no doubt that over the years, these two platforms, Clickfunnels and Shopify have helped countless entrepreneurs realize millions of dollars in investments in their online businesses, and it is not too late for you to take full advantage of the success of these two tools.

ClickFunnels is mainly a sales funnel builder, which includes upsells, downsells, sudden orders, OTO (One-Time Offers), etc. ClickFunnels is concentrated to increase the number of conversions in the sales channel. On the other hand, Shopify is to build an online store for e-commerce sites.

Now, I will take a deeper look at the functions of ClickFunnels vs Shopify, and explain which might be best suited to use each platform for their business.

ClickFunnels is the king of the sales channels category and Shopify is one of the main entry platforms for creating e-commerce stores.

Based on what you are primarily building for your business, you will decide whether you should start investing in ClickFunnels or Shopify for the long term.

I have personally used both ClickFunnels and Shopify to create different websites and Shopify store sales funnel, both of which have their own positions.

In particular, ClickFunnels allows you to use the drag-and-drop funnel builder to create complex sales funnels, which contain a large number of different widgets for you to choose from.

If you want to focus on selling your own digital products or even the products of another company as an affiliate, it would be a great choice.

You can create multi-step funnels and do a complete design sales funnels on your own as it is fully customizable, or you can use pre-made templates to get started faster. On the other hand, Shopify is packaged as software that can sell multiple products with many different variants – such as clothing or fitness items.

With Shopify, it becomes very easy to use Paypal and Stripe for payment gateways for processing for different variants of these products, you can easily set up and start selling on the platform of your online store.

On the other hand, on ClickFunnels, it is difficult to create multiple variations of the same product, and it is not software for e-commerce.

Shopify is an online software platform for running e-commerce stores, and can even be used to create blog posts as content together with Shopify stores.

For those who want to get started in e-commerce (beginner or advanced) for their online business and want to build a direct sales business for physical products, Shopify is the ideal choice. You can then use any digital source (e.g. SEO, Facebook group, or YouTube channel) to drive traffic to the Shopify store as one of your marketing options.

ClickFunnels is a software that revolves around building a sales channel for a single product. It is not a platform on which an e-commerce store can be created. If you want to effectively promote some of your products or other affiliate products to your audience, you need to use ClickFunnels.

In this comparative evaluation and/or review of ClickFunnels vs Shopify, we will introduce the functions, comparison, similarity, advantages, and disadvantages of these two tools in great detail, and I will help you make a wise choice.

Clickfunnels vs Shopify Key Differences

In the text below I will try to clearly point to Clickfunnels vs Shopify differences where you can, by yourself, see the real differences in both, but also conclude what could be best for your business.

Clickfunnels vs Shopify Features

Both platforms are very suitable for newbies who are just beginning to explore the direct selling business (dropshipping) because they provide a variety of functions to help them learn the business.

However, ClickFunnels has less advantage in this regard. This is because this tool provides some video tutorials and training materials, through which users can develop their own dropshipping skills and learn how to use the tool effectively and in the best way possible.

The tool also has an amazing support system that allows you to get any help you need when starting your shipping business. It also has a membership tool, CRM tool, and automation tool to simplify your e-commerce business.

However, if you are a professional proficient in the art of digital marketing, Shopify should be your top choice. Shopify gives you great control over your online business. It also includes powerful delivery and product management functions that ClickFunnels can’t match.

Clickfunnels vs Shopify Pricing

ClickFunnels has two standard plans in which the functionality is somewhat limited based on cost. The starter plan has limited features and costs $97 per month, while the platinum plan (the official Etison suite) has unlimited features and costs $297 per month.

The starter plan provides you with limited features, such as 20,000 visitors, 20 funnels, 100 pages, 1 SMTP integration, 3 custom domains, A/B testing, etc. However, you will not enjoy other features such as the ability to send emails based on location or social media, one-click easy setup, unlimited affiliate membership, and commission plans.

ClickFunnels offers a 14-day free trial of two plans. This is an important part of the ClickFunnels vs Shopify evaluation.

You can choose different pricing plans according to your business needs.

There is a basic plan for $29 per month, which includes:

  • Credit card processing
  • Two employee accounts
  • Blog function
  • SEO function

The next plan is $79 per month, which includes every feature in the basic plan and more tools for growing the business, including:

  • Gift cards
  • Professional report
  • Five employee accounts
  • Point of sale

There is a premium package of US$299 per month that can really enhance Shopify’s features, including:

  • 15 staff accounts
  • Access the advanced report builder
  • Real-time carrier transportation information.

Overall, ClickFunnels seems to provide more affordable pricing compared to Shopify.


Among many great apps and systems, here a few that can be integrated into Shopify so you can have a better picture of the tools you can use. Of course, before anything, you should have deeper research on what apps or systems you actually need and go from there.

  • ActiveCampaign
  • MailChimp
  • Constant Contact
  • LiveAgent
  • Bookeo online planning and booking
  • Bookeo appointment
  • Sports Monito
  • Live chat
  • Release member professional version
  • Bitium

The business (email marketing) applications and systems that can be integrated into ClickFunnels are:

Tracking features for your e-commerce store

Shopify and ClickFunnels both provide functions for tracking your finances, shipping rates, customers, marketing, inventory management, and other aspects of your business. In addition to that, ClickFunnels also provides you with features that allow advanced automation so that you can get detailed information about customer purchases and other actions. On the other hand, Shopify does not have these advanced features.

In addition to that, Shopify lacks any features that could be used to create Shopify sales funnel and capture more potential customers for your e-commerce store. Opposed to the fact that on Shopify it is not possible to create Shopify funnel, is designed for this specific function, so it beats Shopify in this regard and it makes one of the several pros and cons between the two. The battle of Clickfunnels vs Shopify. When using Shopify, you need to find other platforms to learn how to get traffic and get your customers back to buy from you. ClickFunnels educates you in this area so that you can take full advantage of e-commerce.

Single page display products

Using Shopify, you can list, create, and sell several products in various categories. It is an ideal platform for anyone who wants to sell various products. However, in this regard, ClickFunnels is at a disadvantage. If you use funnel or page for a product, ClickFunnels will not allow you to display or sell other similar items on the page or funnel. This can be a big problem for sellers who want to offer many related products on the same page.

With Clickfunnels, you have an opportunity to use several existing ready-made sales funnels. Shopify is not that great, however, it excels in inventory and customer management system.

Blogging Feature

If you want to promote products through blog content, you can easily use Shopify’s blog feature to achieve this. This basic blogging platform is perfect for increasing the traffic of e-commerce stores. ClickFunnels lacks this blog feature but can make up for it with other features that can bring traffic and potential customers to your store.

Availability of mobile apps

Shopify is clearly the clear winner in this category because it offers Android and iOS apps that users can use to track sales and manage their business from anywhere. Unfortunately, ClickFunnels does not have any apps for mobile users. Therefore, you need to use a PC to manage sales.

The management system of affiliate programs

Both Clickfunnels and Shopify let you create an affiliate program so other people can promote your products in return for a commission. A good affiliate management system should include a directory for keeping track of affiliates and reliable tracking that shows sales driven by affiliates.

ClickFunnels comes with a specific platform that can ensure that users can track their affiliate marketing plans and create affiliate areas. A platform like that is not available on Shopify. Therefore, if you want a management system for your affiliate marketing plan, Shopify may not be your ideal choice and this can, to some people, be a big difference when thinking about the pros and cons of both tools.

Email Marketing

If you want to create and run email marketing campaigns, Clickfunnels comes with the features you need. It can automatically send emails for you which is a nice feature. You can even use Clickfunnels to send emails to different email lists.

Shipping Rates

If you already run an online store, then you will be familiar with the daily challenges of delivering on time. Keeping up with the never-ending order flow is difficult, especially when you are trying to get shipping rates at the best price.

Due to the complexity of logistics management, merchants are usually advised to integrate full transportation software into their shopping cart system. Using shipping software can help simplify your fulfillment process, choose the best shipping option, automate label printing, and prevent headaches caused by incorrect postage.

About Shopify

It should be pointed out that Shopify is an excellent choice for entrepreneurs who are good at integrating multiple marketing software into their online stores. However, is not suitable for beginners. If you already know how to create sales funnels landing pages and convert visitors into customers, it will be a good choice.

Setting up a Shopify store is easy.

When creating your first store, Shopify provides free website themes and customize the theme of your choice.

Without writing any code, you can install the apps in the Shopify store to improve its functionality.

For example, you will add an email application so that you can send automatic responders to visitors who have subscribed to the newsletter.

This tool has become the leading platform for e-commerce owners. Unlike ClickFunnels, it is mainly used to display and sell various products.

Shopify comes with many themes that allow you to easily build and customize your store without any design skills. For drop shippers and regular companies, it is very easy to set up, because it has established accounting and inventory management functions, so it is very useful. The Shopify Point of Sale app allows you to take card payments in person, track inventory (inventory management), and send receipts to customers.

Everything needed to build a business is inside Shopify. There is also a community of Shopify developers, where you can find solutions to any problems you encounter with the platform.

A wide range of topics

Shopify provides a huge number of themes or templates (free or paid) that can be used to build e-commerce stores. All templates are attractive and mobile responsive, which makes it easier for your customers to shop easily on any device.

You can customize the pre-built sales funnel or funnels you have in ClickFunnels. Shopify also allows you to customize every element of the pre-created theme using a simple drag and drop editor.

More payment gateway options

Unlike ClickFunnels which only supports twelve payment integration payment gateways, Shopify provides up to 100+ payment gateways no matter where the user is, it allows them to choose any of them. Of course, that is not all. There are more great features to elevate your online business to another level:

  • Blogging functionality
  • Comprehensive reporting
  • Mobile App
  • Shopify’s App Store
  • Dropshipping
  • Delivery options
  • Analytic Dashboard

About Clickfunnels

ClickFunnels is a software used to create a complete marketing system (from finding potential customers to selling). The tool has a series of excellent tools and unlimited third-party integrations that allow you to take full advantage of ClickFunnels. It is an all-in-one tool.

Since the tool is designed to help convert a cold lead into hot-selling buyers, ClickFunnels has built-in automated tools that can help you track potential customers inside the channel.

Features of ClickFunnels


With ClickFunnels, you can add as many third-party tools as you need. You can add multiple integration types to your ClickFunnels account, like:

  • Email marketing integration
  • Payment integration or payment gateways for your store
  • Webinar integration
  • SMS/text integration for marketing benefits and many more.

A/B split testing

It is recommended to always do a/ b split testing in marketing because it can give you insight into lots of things. For example, what works and what doesn’t for your sales funnels.

This way it is easier to get to that and you can easily go from that and learn more about your sales funnel and how to make it better and of course, that way, make more sales on your online store and grow your online business. With this ClickFunnels function, you can copy pages, change pages, copy colors, etc. It is pretty customizable.

Pre-made Funnels

There are many types of pre-made funnels available. These funnels are aimed at different types of businesses, where you can quickly change the content of products on your landing pages (if there are more then one) or offer and launch them to make sales.

You will get a funnel to sell all kinds of goods. Basically, there are physical products, membership courses, e-books, web seminars, agent funnels, coaching funnels, membership marketing other sales funnels.

Affiliate Platform

With the high-end Etison Suite software package, you can even start your own affiliate plan. It’s an affiliate management platform called Backpack. In simple words, it is a great built-in management system tool for creating, assigning, and managing membership plans in your online business. There are not many sales funnel software that offer features like that which is a great feature for sure.


Since ClickFunnels’ goal is to help you sell, it also has a built-in automation software called Followup Funnels. This tool is responsible for a few great things where you can:

  • View and track customer journeys
  • Send targeted email campaigns and texts based on funnel actions
  • Set actions according to different triggers

There are much more amazing features that make the Clickfunnels has:

Member area function – Allows you to create digital products and give access to paying customers.

Easy channel replication – With the click of a button, you can download an already created successful funnel to your ClickFunnels account, and model or change it as needed.

Free marketing resources and courses – In addition to the free marketing courses provided by Russell Brunson on the internet, he went a step more and collaborated with marketing and personal development experts to provide ClickFunnels users with all advanced courses. It’s called Funnel Flix.

Diverse niches – Opposite from Shopify, ClickFunnels can be used in almost every industry or a niche you can think of, plus more. Selling courses, doing dropshipping, affiliate marketing, consultants, B2B, and lots of other things.

Final verdict

If you want to build a complete online store, Shopify is the best choice. It provides you with the impeccable customer and inventory management. However, you must know how to create pages, run email marketing campaigns, and similar.

If you want to build simple and beautiful funnel pages, it’s best to choose Clickfunnels. Clickfunnels is suitable for beginners who do not have a lot of marketing experience. You will get all the functions you need to run your business.

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