Have you been targeted a Facebook ad about this powerful new copywriting software? So was I. And I decided to try it out and produce this Closers Copy review.
I mean, with this 30-day moneyback guarantee how could I refuse?
As a writer at heart I wanted to be disappointed and hail the human mind as superior to software…
But I wasn’t.
My own mind opened up and received some powerful lessons for a more profitable – and persuasive – future.
I was exactly the same as you. Tempted by a powerful new innovation promising a real change for your business but unsure about trusting a new platform I hadn’t heard of.
While most copywriting software is little more than a formulaic form, Closers Copy is a full text editor resembling Google docs that encompasses sales copy training, proven templates, AI-based spam analysis (which reduces the chance of your emails going into spam) and emotional analysis that helps you hit just the right tone for your audience.
If you are on the fence about jumping in to a new product that promises to give you an unfair advantage over your competition, then don’t delay.
Personally, I feel myself to be quite an effective copywriter – but the intimidation of a blank page together with the fatigue of writing email after email does mean that producing quality on demand can be a challenge.
Closers Copy lets me jump right in by doing the heavy lifting for me so I can just make the final polish, quickly and often more effectively.
Didn’t get enough sleep last night? My writing doesn’t suffer for it.
Ordinarily a rushed communication to keep my leads engaged results in losing those valuable contacts. Or worse – my disinclination to write emails in the first place because of the effort involved means missing out on valuable opportunities.
And that’s before we get on to ads and landing pages. How often have you agonized for hours trying to come up with the right lines to send a product or service flying?
Copywriting is one of the most valuable skills you can learn. Imagine what increasing your revenue by just 20% would achieve over your lifetime?
In the words of Silicon Valley guru Naval Ravikant: “Learn to sell. Learn to build. If you can do both, you will be unstoppable.”
But frankly, I don’t think you will be disappointed. I’ve been back and forth with Nico the founder on email with a few queries and he’s always been responsive and helpful.
Plus, there are a variety of ways you can save money on Closers Copy with a generous discount on annual plans and a limited lifetime offer that resembles the kind of one-off launch sales you see on Appsumo.
Closers Copy is new and bold. There’s nothing quite like it on the market today and I think over time it’s perfectly reasonable that the lifetime offer could disappear very soon and the monthly price go up on new subscriptions. They are adding new templates all the time – so it’s just going to get bigger and bigger.
Overall Closers Copy is very promising as it reinvents the tired old idea of filling in a great long form to produce a piece of robotic copy.
Instead you enter just a few items and can then scroll through hundreds of predesigned emails and scripts to find the combination that suits you best and change the highlighted sections to suit your business.
In my test I was seeing how Closers Copy could help my SEO agency, which presented some interesting combinations with templates designed for fat loss…
But most of these templates use very widely applicable formulas. What is your audience struggling with? What can you do to help them? Why should they trust you?
It seems obvious on reflection, but how many emails have you written that just felt meandering and missed out on a crucial corner like call to action, trust or really getting to grips with someone’s problem before you barged in with your solution? You can do better now.
Largely built on what resembles Google Docs, Closer’s Copy offers you a variety of ways to create email funnels, sales letters, and more with powerful sales copy. Founder Nico Engler even gives you hints in the side column for each step.
This is more than just swipe copy. Nico goes deep. Just look at his advice here. It’s not about word choices. It’s about a whole process for using a virtual assistant to gather intelligence about your prospects so you can pitch them better.
The Closer’s Copy wizard lets you select your purpose and then choose from a variety of templates for each step to close a potential customer.
Closer’s Copy offers Sales Letters, Email Scripts, Ads, Calls, and Website templates. Each of them offer specific copy depending on what you you’re looking for.
For example, if you click on Ad, you can choose a template called Product Information. After clicking on your choice, it will then come out on your document.
Next, all you have to do is change the highlighted text to suit your needs. Each highlighted text puts focus on the text that you need to pay attention to.
Once you revise the template according to how you want it, you can also use other tools that this Funnel Scripts alternative offers like Headline Generator, Power Words, and Sensory Words.
Each tool offers you ideas for how to write your script, depending on your marketing goal. The Headline Generator asks you for your audience, problem, desired outcome, and solution. Once you fill up the form, it will generate what you need and help you build your funnel.
Like any preformatted system, you will always need to carry out a degree of tweaking yourself.
However, this feels much more intuitive with Closers Copy than other software. Partly because you choose from a wide variety of templates – hence choosing one that already makes sense – and then editing as a final polish.
Nico comments on a lot of these templates so there is also a lot of coaching thrown in as to why you should structure a script in this way.
This is a great Funnel Scripts alternative for its ease of use and number of features. There’s no training needed at all to get started.
The templates come in sequences, so you can instantly craft a whole batch of emails to load up into your favourite autoresponder software.
What’s more, Closer’s Copy comes with an early-stage spam analysis which promises to monitor your copy for triggers that might send your emails into spam.
Overall then you are presented with a tool that gets more emails successfully delivered into your leads’ inboxes as well as offering them more compelling stories to turn them into customers.
They offer two monthly plans – Freelancer for $39.99 or Professional for $49.99.