Kartra vs Convertri – how do these two powerful software tools compare, and which one should you choose for your digital business?
Whether you are looking for a way to optimise your email marketing efforts, a tool to help you create high converting landing pages, or a platform to build, host and market membership websites on, utilising Kartra or Convertri can help you realise whatever goals you have for your business online.
Kartra and Convertri are both giants among landing page and sales funnel builder softwares. Both are all-in-one platforms. And both have their differences, their pros and their cons.
In this article we’re going to try to answer the Convertri-Kartra question by taking a detailed look at each page builder tool before pitching them against each other in a side-by-side comparison. At the end of the article, you’ll find a conclusion and recommendation – but by then, chances are you will have already reached your own.
If you have decided to start using a software like Kartra or Convertri in your business, congratulations. In today’s world, leveraging the most advanced and powerful software is increasingly a must if your business is to not only survive and thrive. When you embrace the power of digital marketing softwares, you open up a whole new world of possibilities.
The only question that remains is, Kartra vs Convertri – which one should it be? Which one is best?
Well, keep reading to learn more about both and to find the answer/s you are looking for.
Why your online business needs software like Kartra or Convertri
There are many reasons why you and your business absolutely need a software like Kartra or Convertri. In fact, if you’re not already utilising digital marketing softwares in your online business or when creating online courses or membership sites, you are seriously missing out.
The good news about that is that it is still far from too late to get in on the major technological advances that are happening and that have the power to completely transform your business by helping you build, market and sell just about any digital product, service, course or coaching session. If you can envision it, softwares like Kartra or Convertri can help you make it real and not least sell it to people.
Below is a non-exhaustive list of reasons why you and your business absolutely need to leverage digital marketing software if you want to succeed and thrive in today’s ever more fast-paced digital space.
You’ve never built a landing page this good before
No matter how experienced and skilled you are (or aren’t) as a digital marketer and sales person, odds are you have never created sales pages, sales funnels or membership sites as quickly, easily or well as you are able to do with the help of a software like Kartra or Convertri.
The simple reason for this is that softwares like Kartra and Convertri have been developed and designed to replicate the frameworks that make the world’s best squeeze pages and sales funnels work, so when you start leveraging a software like Kartra or Convertri, you are instantly tapped into the combined knowledge of the world’s leading sales page and sales funnel building experts. That’s not easy to compete with.
Leveraging the email templates, funnel templates, page builders, payment gateways, detailed analytics and several other tools that utilising Kartra, Convertri or a similar all-in-one platform can give you access to is all but guaranteed to revolutionise your marketing automation, conversion rates and bottom line.
The drag and drop function makes it easy
Softwares like Kartra and Convertri take powerful and complex technology and makes it simple and easy for you to use. Kartra and Convertri both offer a drag and drop approach to building sales pages, checkout pages, sales funnels and more.
This means that you don’t need to have any coding experience or be a technical genius to be able to fully tap into and leverage the power of these softwares. The result are going to be incredible, whether you are an experienced digital marketer or a complete noob (If you happen to be a complete noob, this should be really exciting news).
Embracing new technology to stay ahead of the curve (or at least not behind)
You can be sure that the marketers and online business owners who are really smashing it in their fields are already leveraging digital marketing tools like Kartra or Convertri in order to amplify their reach and maximise their sales.
You can also be sure that more and more online businesses are embracing softwares like Kartra and Convertri. If you want to stay ahead of, or at least not behind, the curve, you need to get onboard with the landslide technological advances that can help transform your business and bottom line, too.
The mere fact that you are reading this tells me you already know this, and are merely looking for the best option for you and your business. If you are currently relying on building funnels, squeeze pages and more manually (whether you are doing it yourself or paying someone else to do it for you), you’ll be amazed at what a software like either Kartra or Convertri can do for you and your sales figures.
If you are already using a software like Kartra or Convertri, you might be here to learn more about the differences between the two and how they compare, so you can make sure that the landing page and funnel builder software you are using is the right one for your business.
Either way, you know that leveraging powerful marketing software is increasingly a must, as more and more of your competitors – not to mention people who weren’t even in business yesterday – are unlocking the power of digital marketing software to ramp up their reach, influence and bottom lines. You don’t want to miss out on or fall behind in this ongoing revolution!
The lowdown on Kartra
Kartra bills itself as a one-stop platform for all of your digital hosting and marketing needs – an appealing description.
With its four subscription tiers, Kartra opens up a lot of doors whether you are just starting out and want to prioritise keeping your overheads low, or you are ready to pull out all the stop and go all in on a Platinum plan, which gives you almost unlimited room for growth.
Kartra is an obvious good choice if you are looking for versatility, an extensive range of features, good customer support and plenty of wiggle room. Another appealing fact about Kartra is that it allows you to keep everything on one platform, without the need for third-party plugins that most other similar softwares require. You also won’t need to know anything about coding to be leverage Kartra’s highly intuitive and user-friendly interface and drag-and-drop features.
Kartra features and functions
Kartra is hands-down one of the most feature-rich digital marketing software options out there. Here is a highlight reel of Kartra’s most important features and functions.
- Affiliate management (Recruit others to promote and sell your products as affiliates)
- Calendars (Schedule and organise one-to-one sessions)
- Drag and drop builder (Craft effective landing pages, sales pages, funnels and so much more)
- Email marketing campaigns
- Funnels and campaigns (Engineer a multi-page funnel flow, all leading to more leads and revenue)
- Helpdesk (Support tickets and live support chat)
- Kartra Academy
- Kartra Agency (Manage all client accounts from one centralised dashboard)
- Kartra Mail (Craft automated email and text message marketing campaigns)
- Kartra Marketplace (Sell your marketing funnels or other expert services – or buy funnels or services from other Kartra users)
- Lead capture forms (Use gorgeous forms to capture leads, and organise leads in theme groups using lists and custom tags)
- Memberships (Sell courses, training and events to your heart’s content)
- Surveys and quizzes (Get to know your customer base better through lead segmentation and analytics)
- Up to 50,000 leads (Depending on subscription plan)
- Video hosting
- 100s of professionally designed templates, ready to customise and make your own
In addition to the extensive features listed here, you also get optional, additional add-ons such as additional domains (Kartra allows you to add additional domains to your account as and when your business needs them), additional monthly email sends and bandwidth (without the need to upgrade to the next paid plan), as well as further integrations and comprehensive API (If you’re coding savvy, you’ll have free reign to create any custom plug-ins you want)!
Kartra pricing and subscription options
Now that you have gained an overview over the different features and possibilities Kartra has to offer, it is time for us to take a good look at the different pricing and subscription options available.
Kartra offers four paid subscription tiers, as well as a 14-day free trial for anyone who isn’t quite ready to commit to a paid plan. The subscription options are as follows: Starter, Silver, Gold and Platinum.
First up is Kartra’s Starter subscription, priced at $99/month. Kartra Starter gives you up to 2,500 leads, 1 custom domain, 15,000 emails, 50GB bandwidth, 100 pages and 50 videos hosted, 20 products, the ability to build 2 membership sites, 1 additional team member and 1 connected help desk.
The next step up is the Kartra Silver plan, which costs $199/month. A Silver subscription with Kartra includes up to 12,500 leads, 3 custom domains, unlimited emails, bandwidth, pages, videos, products, membership sites, team members and help desks, as well access to Kartra Agency (Very helpful if you want access to either selling your own funnels and expert services, or purchase those of other Kartra Agency members).
The Kartra Gold plan is priced at $299/month, which gives you access to 25,000 leads, 5 custom domains, unlimited emails, bandwidth, pages, videos, products, membership sites, team members and help desks, as well access to Kartra Agency.
The fourth and final subscription option Kartra has to offer is the Kartra Platinum plan, priced at $499/month. A Premium plan with Kartra includes all of the same features and benefits that you get on the Gold plan, but with the limits raised to 50,000 leads and 10 custom domains.
Regardless of which subscription you choose, Kartra allows you to save 25% on your subscription when you pay for an annual subscription upfront. Annual billing saves you $240 on Kartra’s Starter plan, $600 on the Silver subscription, $840 on the Gold subscription and $1440 on the Platinum subscription. Note that the subscription prices listed above are the full monthly prices, without the 25% discount available to annual subscribers.
Kartra learning and support
Karta ensures a positive customer experience by offering ample support.
No matter which subscription tier you’re on, you get access to the extensive Kartra Helpdesk, which offers both a live chat and support ticketing. It should also be comforting to know that Kartra’s Helpdesk is fully integrated with Kartra checkouts, which is convenient if you ever need billing support.
In terms of training, Kartra offers Kartranaut, a virtual training course, to help you get to grips with Kartra’s extensive range of features step by step. Inside Kartranaut, you are also able to sign up for live Q&A webinars.
Kartra comes with a very long list of pros. For the sake of simplicity, I’ll attempt to build down to down its essence.
Range and versatility
Perhaps the most impressive thing about Kartra is the sheer volume and range of features that becomes available to you on any subscription tier.
Kartra allows you to build, distribute, market and sell just about any digital product or service you can imagine – meaning only your imagination limits what and how much you’ll be able to sell with the help of Kartra.
Everything in one place
Another thing to really recommend Kartra is that it truly is a all-in-one platform, unlike most other landing page, funnel and course builder softwares out there.
Unlike other similar softwares – like for example Kajabi – Kartra doesn’t require any third-party plugin or hosting. With Kartra, you can build it all and host it all in one convenient place. That is a huge plus.
Ease of use
Kartra is incredibly intuitive and very easy to use. You don’t need any programming or coding experience whatsoever to be able to generate very impressive results with Kartra.
I’d go as far as to say that you can make Kartra work for you, even if you are completely untechnical. If you access Kartra Marketplace, you’ll be able to browse a wealth of expertly built, fully formed funnels and other expert services that other Kartra users are selling. If you lack any technical skill yourself, you can simply buy funnels and landing pages from other Kartra users and start selling your products.
It is very hard to think of any cons associated with using Kartra, but if there any, they are these.
Caps and limitations
Unless you upgrade to the Premium plan, you might find yourself very quickly hitting your limits in terms of lead captions. For example, Kartra’s Starter subscription only allows you to capture 2,500 leads a month. While this might be sufficient when you are just getting starter, chances are that as your business starts growing (As hopefully it will), you’ll soon find yourself in need of more space to grow and will have to upgrade your subscription.
While Kartra’s pricing is by no means unreasonable considering the insane amount of potential value you can get from it, it is nevertheless quite prohibitive if you are bootstrapping and trying to keep your overheads low.
The fact that Kartra’s entry-level subscription is $99 a month might put it out of reach of some startups or solopreneurs who would otherwise be able to benefit tremendously from being able to use it.
The lowdown on Convertri
Now that we have taken a thorough look at Kartra, it is time for us to take an equally thorough look at its competitor, Convertri.
Convertri bills itself as the fastest funnel builder on the market, a very promising proposition by anyone’s standards.
Convertri’s real strengths lie in the software’s ability to help you craft effective landing pages and funnels in record time, and with great ease. If you are a solopreneur or small business with only a few employees, a limited budget and limited time, Convertri is a bit of a godsend.
Convertri is dedicated to helping you generate real, tangible results and improvements to your business and bottom line. It is a fact that slow-loading websites haemorrhage leads and kill businesses – but with Convertri, your business will never face this all too common problem.
What’s more, Convertri doesn’t limit you to creating lighting fast landing pages and funnels. With Convertri you can build entire websites, optimised for both stationary and mobile devices, all geared towards helping you promote and sell your product most effectively.
If you are a digital marketer, business owner or coach and you haven’t already tried out Convertri in your business, you need to be asking yourself why.
Convertri features and functions
Much like Kartra, Convertri offers a full and impressive array of features. However, they differ somewhat from what Katra has to offer. See here for yourself:
- A/B split testing options (Allows you to carry out split testing and target your leads effectively)
- Abandoned Cart Saver
- Account Based Marketing
- Advanced analytics and ROI Tracking
- Cataloging and categorization
- Credit Card Processing
- Customer Profiles
- Customizable CTAs
- Customizable Templates
- Drag and Drop Features (Easily engineer effective squeeze pages, sales funnels and entire websites)
- Dynamic Text Replacement
- Free-form editor (For those who prefer it over drag and drop)
- Integrated shopping cart
- Intuitive Form Builder
- Landing Pages/Web Forms
- Lightning-fast CDN
- Mobile editor
- Multiple Accounts and Sub Accounts
- Page Importer (Allows you to important and use an existing domain with Convertri – very useful if you already own existing pages and don’t want to start from scratch)
- Product Configurator
- Real Time Editing
- Up to 40 Videos Hosted
- Up to 100GB Video Bandwidth
It is worth noting that all of these features are available to all Convertri subscribers – there is no Platinum subscription you need to access in order to unlock the full range of tools that Convertri has to offer.
Convertri pricing and subscription options
Convertri offers a very simple choice of subscription. There is only one tier, but you can choose to pay on a monthly or annual basis (If you choose annual billing, you save 25% on your monthly subscription).
The Convertri subscription costs $99/month, or $75 with an annual subscription. Both options give you access to 250,000 Impressions, 25 funnels, 250 pages, 10 custom domains and the ability to add up to 10 team members.
You might find the ability to add additional team members on the same subscription incredibly useful if you are a small startup trying to keep your overheads low and your budget effective.
Convertri learning and support
When it comes to learning and support, Convertri comes with a solid knowledge base, including video tutorials (many of which are live webinar playbacks) and written articles aimed at helping you make the best of Convertri.
Video and/or written tutorials are available on just about any topic related to using Convertri, including editor, integrations and advanced customisations.
Convertri comes with a whole lot of pros. I’ve shortlisted the most prominent ones here.
While Convertri doesn’t come cheap, a single subscription to the software unlocks all of its many tools and features, including a wealth of pre-built templates, customisable e-mails and done-for-you campaigns. And let’s not forget that a single subscription also allows you to add up to ten admins – rather impressive for a one-tier subscription.
Range of features
Convertri is versatile enough that you can build just about anything you can envision using the software. Whether your plan is to set up an online store, improve the quality of your marketing e-mails and funnels, launch a course or build a membership platform, Convertri provides you with all the tools you need to make it happen.
Fast loading pages
If there is one pro of utilizing Convertri that really makes the software stand out, it’s this.
While many other page builders, including Kartra, give you access to similarly effective email marketing integrations, video hosting, sales page and funnel builder tools and more, only one software claims to give you the fastest loading pages in the world – and that’s Convertri.
While you have to look both long and hard to find any cons associated with using Convertri, there are a few. Here they are.
The first potential con of using Convertri is the fact that mastering the software is a learning process.
While the team behind Convertri have done an impressive job at providing tweak-able templates and tutorials, it is most likely still going to take you a while before you’ve attained mastery over the complex software.
While Convertri’s knowledge base is constantly growing, some users might still find it lacking in comparison with the learning provided by other, similar page builder softwares – including Kartra.
Kartra vs. Convertri Q & A
We’ve gone over the features, the pricing and subscription options, the pros and the cons associated with both Kartra and Convertri, but you may still be sitting on a bunch of questions about Kartra, Convertri and other, similar page builder softwares. If you do, you might find them answered in this bonus Q & A.
What is the difference between Kajabi and Kartra?
Kajabi and Kartra are often being compared to each other, and there are many similarities between them – as well as some significant differences.
One of the most notable differences between Kajabi and Kartra is the fact that Kartra truly is a one-stop-shop as the software allows you to host everything in one place. With Kajabi, you have to use third-party integrations, and some basic coding is required. In other words, Kartra makes the entire process of setting up your online business or email marketing campaign a bit similar than Kajabi does.
Another difference between Kajabi and Kartra – this one in favour of Kajabi – is that Kajabi comes with significantly fewer caps on everything from leads to active members (Very much worth considering if you are building and running membership websites).
Is Kartra good for ecommerce?
Kartra is an excellent choice for a huge variety of ecommerce businesses. Kartra’s intuitive drag-and-drop builder slows you to craft everything from online courses to landing pages to email marketing campaigns.
Is Kartra easy to use?
Karta is a complex and versatile software – but having said that, it is surprisingly easy to use. One of the things to really recommend Kartra is how intuitive and user-friendly everything about its design, from its interface to its drag and drop builder are.
Besides, there are untold hours or video tutorials waiting to be explored via the Kartranaut training portal, in addition to a 24/7 virtual help desk.
Is Kartra safe?
Kartra is a popular all-in-one digital marketing platform and it is 100% safe to use.
If you have any doubts about any marketing software that you are considering signing up for, the best way to access whether the software is safe to use is to read as many user reviews, blog reviews and comparisons as you can online. While some software have only been around for a hot minute, others have earned their reputations over a number of years (Kartra is one of
Which landing page software is easiest to use?
There are a great many landing page softwares out there, and which one you find easiest and most convenient to use is going to depend on a number of things, including your level of experience when it comes to building landing pages, sales funnels, membership portals and more.
However, some landing page builders, including both Kartra and Convertri come with pre-made templates and a drag and drop function that makes the process easier. Kartra in particular is easy to use and comes with a wealth of done-for-you campaigns, as well as the ability to purchase pre-made funnels and pages from other Kartra members.
Kartra vs Convertri – how do they compare?
Now that we have had a thorough look at Kartra and Convertri individually, it’s about time that we compare them side by side.
Kartra and Convertri both come with a solid range of features and tools. It is safe to say that whichever one you choose, you are unlikely to find any tools missing or to find your creativity capped by a lack of features.
The respective teams behind Convertri and Kartra have both gone to great lengths to ensure that users have a positive experience. This is reflected in intuitive interfaces, drag and drop features and pre-made templates for everything from sales funnels to membership portals to video hosting capabilities.
However, when you look at Kartra and Converti side by side, it seems that Kartra has a little more to offer than Convertri (Depending, somewhat, on what it is you intend to build, market and sell, and on your experience level) by offering an absolutely impressive knowledge base and the ability to purchase fully-formed funnels, landing pages and more from other Kartra members via Kartra Marketplace.
Kartra and Convertri both come replete with extensive knowledge bases, filled with video and written tutorials.
However, Kartra simply has a wider knowledge base and more different ways for you to ask for help and access information when you are feeling stuck.
If we were to look at pricing alone, Convertri would be the clear winner.
By offering only one subscription tier – which costs either $75 or $99 a month, depending on whether you elect to be billed monthly or annually – Convertri becomes accessible, even to most startups and bootstrapping solopreneurs.
While Kartra also offers a $99/month subscription option, plans run all the way up to $499/month for those who want to unlock the full range of possibilities that Kartra has to offer. While Kartra is by no means unreasonably priced, the cost of premium plans can seem quite prohibitive.
All in all, Kartra and Convertri are both solid all-in-one options, and a subscription to either is likely to meet all of your digital marketing needs.
Having said that, Kartra and Convertri both have their specific strengths and weaknesses. Depending on your budget and what you are aiming to create, market and sell, one or the other of these two softwares is going to be the best fit for you and your business.
If budget is no concern, Kartra is your best bet. The same goes for you if you are a landing page and funnel building newbie, since access to Kartra Marketplace (available to all Kartra subscribers on the Silver plan and up) allows you to purchase ready-made funnels and pages, rather than having to build them yourself. Even if you do want to or have to build your own funnels, squeeze pages, email marketing campaigns or membership sites yourself, Kartra makes it easy for you to do so using the beginner-friendly drag-and-drop builder.
If you’re on a tight budget – and particularly, if you are on a tight budget and are relatively tech savvy – Convertri is what you should go for.
If you are still unsure about which software is going to suit you best, Convertri and Kartra both offer free trials that will allow you to test-drive both softwares before you make a financial commitment to either.