What is a better choice email marketing platform: Mailerlite vs ActiveCampaign?
If you want a convenient way to determine which marketing software is better, you can also compare their product details, including features, tools, options, plans, prices, and more.
Check if the solution allows you to customize at least part of its workflow to make sure it matches your own business workflow.
ActiveCampaign offers nice newsletters, landing pages, SMS, auto-reply, A/B test, RSS trigger, birthday (based on date).
Its marketing automation is truly unmatched by newsletter tools. It is powerful and very user-friendly, allowing you to automate subsequent campaigns, modify multiple conditions, and more.
All this is done through an easy-to-use flow chart system. There are also pre-made flows for you to use or simply get the ideas from. It is a really good benefit. Otherwise, you can start from scratch and create automation from scratch.
ActiveCampaign is created for small and medium-sized businesses looking to grow through customer relationships while MailerLite is best for freelancers, writers, small and mid-size businesses, non-profits, public administrations, large enterprises.
Simply anyone who needs affordable and great value email marketing service should go for MailerLite.
MailerLite has been around since 2010, and for marketers who need a reliable email auto-reply feature, MailerLite is still a popular choice. Today, MailerLite has more than 700,000 active users worldwide.
This popularity is largely related to the fact that they offer free accounts to new users with premium features of up to 1,000 subscribers. If you’d like more, you must upgrade to a paid account, which also allows you to use other features (more features will be introduced later).
Mailerlite
MailerLite is an e-mail advertising and marketing service, with much more punch than just e-mail blast software. For $10/ month, you can develop e-mail projects, automate a brand-new client onboarding process, and construct and also host your landing page. Can’t beat that.
MailerLite is basic as well as effective. It is an email newsletter software program that gets the job done. The MailerLite email editor is easy to use, and also the entire system is easy to establish.
Mailerlite has an exceptional totally free strategy and also paid strategies are cheaper than rivals like Mailchimp.
Features:
Drag and drop editor
With MailerLite, you can use its drag and drop editor to create beautiful email newsletters. It is simple, fast, and simple!
Free newsletter template design
MailerLite provides a variety of beautiful pre-designed email templates, which can help you provide subscribers with the best-looking content.
Built-in photo editing function
With MailerLite, you can crop, resize, and edit photos using built-in photo editing tools. No need to use other software to make your photos look good.
A/B test
A/B testing is a feature that I absolutely love in MailerLite. Using A/B testing it is able to send two slightly different emails to see if the effect is better, and then automatically send the winning version to other subscribers.
This feature on MailerLite is also free, and with it, you can perform split tests between design elements, email formats, or headers.
In A/B testing, you can quickly find out which design elements or email templates have the highest conversion rates. This feature will help you build high-performance email marketing campaigns.
Pop-up editor
The layout is the preferred starting point when building pop-ups on your website. Or, you can jump directly to the editor and develop exactly as you wish. Developing forms or pop-up windows is a very simple and important email marketing feature in Mailerlite.
Landing Pages
With a free MailerLite account, you can also the platform’s landing page builder, as well as the subscription form for the Facebook page. You can also access the embedded platform and pop-up/registration forms (single opt-in form or double opt-in form) and powerful features such as email activity reports and survey data.
Delivery by time zone
This is another feature that is great. With MailerLite, you can ensure that subscribers receive email campaigns at the exact time in all time zones around the world. That great!
Advertising automation
Start with a simple automatic welcome email loop. Or, build a ten-stage, multi-step onboarding process for new consumers.
Effective
Mailerlite email marketing platform is really what they say you get “value for money”. Compared with competitors, MailerLite is very cheap.
Powerful assistance
24/7 real-time customer support conversation help to fix any problems you may encounter in all payment strategies
To ensure MailerLite deliverability is good, avoid creating emails that look like spam. make sure your sender email address is recognizable (your domain, never Gmail), verify your email domain, and send emails that add value to the subscriber and it will make them come again and visit your site and eventually if not instantly make a purchase.
ActiveCampaign
ActiveCampaign email marketing platform has a very user-friendly design and the menu is easy to navigate. If not designed properly, the dashboard can be crowded, and it has a useful “getting started” slider that can help new users. It has demo data to give you a general idea of how to use the part. But it can be a bit complicated for absolute beginners.
The editor is fast and has some convenient functions. One is to save custom “blocks” for reuse, and the other is to allow you to view Google Docs style changes made by others.
ActiveCampaign software is a cloud-based platform that makes email marketing implementation fast and simple. Users can access many support resources for initial setup, integration with other software, and more familiarity with the platform.
The help center provides detailed support articles, including:
- Activecampaign migration information of users switched from Hubspot, MailChimp, and Infusionsoft.
- Applications and integration with the ActiveCampaign platforms, such as Shopify, WordPress plugins, and Joomla.
Features:
Easy to use
Customer relationship management (CRM) and marketing tools can be very complex toolkits, so it is not uncommon for these tools to contain many learning features. I am happy to say that the ActiveCampaign email marketing platform does not have a steep learning curve with competitors like Infusionsoft or Ontraport.
ActiveCampaign has an excellent dashboard that you can customize. You can drag and drop widgets around the screen, delete widgets that you don’t need to pay close attention to or add new widgets from the document located at the bottom of the page.
You can try ActiveCampaign software for free for 14 days. No credit card required. And, if you decide to sign up, ActiveCampaign starts at as low as $9/mo for 500 contacts.
The ability to connect to your website
Website tracking is a powerful feature that connects your marketing and sales processes with website activities. When a contact visits your site and views specific categories and pages, it allows ActiveCampaign to “see” and then “react” in real-time.
Website tracking allows you to create marketing and sales processes that utilize behavioral targeting, triggered messages, and segmentation, all of which have been proven to improve the contact experience and increase conversions.
One of the key things you need to do is to track where people are on your website and capture potential customers through your website.
- You can trigger a message with a coupon code to be sent within 30 minutes after the contact views the product page of your website – but only if they have not purchased.
- You can apply tags to indicate your contacts’ interests, and start a targeted tracking sequence after visiting a specific product category twice or more.
- You can implement automation so that if a contact has already viewed a page of your website, you can treat the contract differently.
- You can start automation only when a contact has viewed a page of your website.
- When a contact views 3 or more important pages of the website (such as pricing, product, and demo pages), you can automatically move them to another stage of the sales funnel.
Lead Scoring
Lead Scoring is a flexible and powerful tool that allows marketers to apply a scoring system to contacts or omissions based on information important to the organization.
Lead ratings allow you to rank someone based on their activity. For example, some people will interact with you just to get your freebies, but they don’t care about you. Such a person may never open another email.
Therefore, you can add or subtract points for:
- Email opens
- The number of clicks
- Products bought
- Page visit
After a user reaches a certain number of points, you can move them to the sales channel. Or, if someone bought many of your products, you can use VIP tags to automatically tag them, or move them to the VIP list.
Active Campaign marketing automation
ActiveCampaign calls it automation because of its marketing and sales automation capabilities. It is a chain of events that runs when triggered by a defined start condition. With the automation builder, you can easily create fully automated workflows tailored to your unique business goals.
Automation can improve marketing and sales processes, thereby saving you time, helping you maintain order, and making more money. After you set up automation, it can run without your input, so creating automation is a highly leveraged activity.
For example, if someone signs up for a free guide or your other lead magnet, then you don’t want their journey to stop there. You need to send a few emails- First would be sending the guide and another asking for their opinions on the guide. After that, one or two with an offer.
Automation is a super powerful feature, once you master it, you will like it.
Activecampaign also offers CRM features, whereas MailerLite is purely and email marketing tool.
Segmentation
ActiveCampaign provides some of the best segmentation features, and you can find them in email marketing and marketing automation services.
You can create unlimited segments on Activecampaign from more than 60 conditions.
Any data point attached to the contact record can be used for segmentation. These data points can be mixed and matched to create extremely fine segmentations.
Pricing
Budget plays a crucial role in choosing which email marketing tools (Mailerlite vs ActiveCampaign) fit your business quickly and effectively.
In general, I am very impressed with the MailerLite prices. The email editor has many nice properties. Using the email layout, you are bound to make beautiful email campaigns. It is really easy to use (those who used Mailchimp before will feel like using the Mailchimp, not 100% though), and at the same time, you can do quite advanced things.
You can register for the Mailerlite in a few minutes. You don’t even need to add your credit card details. The beauty of this plan and is a big plus in Activecampaign vs MailerLite, that it includes the following:
- Full access to all functions (including automation and creating landing pages)
- Up to 1,000 subscribers
- Unlimited emails
- Double opt-in function
- 24/7 customer support via live chat and email
With MailerLite, as long as you have less than 1,000 subscribers, you can get automated emails free plan without upgrading to MailerLite premium.
On the other hand, the pricing system in ActiveCampaign is divided into three segmented tiers -Lite, Small, Business, and Enterprise. Each of the plans on Activecampaign represents the features that users get.
- Lite Plan costs $9 a month for 500 contacts.
- Plus Plan costs $49 a month for 1000 contacts.
- Professional Plan costs $129 a month for 2500 contacts.
- Enterprise Plan costs $359 a month for 5000 contacts.
Activecampaign, unfortunately, doesn’t offer a free plan and with a trial period of just 14 days, they don’t give you much time to assess whether it’s right for you and it can be a downside for Activecampaign vs MailerLite we are reviewing here.
Conclusion
There are so many things to say in regard to MailerLite vs Activecampaign, but I think these essential features that no business – small businesses or big companies can do without.
MailerLite is something else. For example, the best thing is the cost. It is cheaper than almost any other product with similar features and compared to the market leaders, it has a good accumulation.
My favorite things in MailerLite:
- It is an affordable email marketing software application.
- Reliable landing page and website construction tools
- Advanced automation tools.
- Basic, clean interface.
- A sturdy email editor with excellent usage components.
Could be improved:
- Social advertising mix (no Facebook/Instagram integration).
- Strict approval system
- There are no powerful functions, such as tag-based funnels and synchronization systems.
ActiveCampaign is recommended if:
- You are serious about marketing automation:
ActiveCampaign is one of the most powerful automation tools I have used. Activecampaign allows you to set up almost any automation tool you can think of-triggered campaigns, sales tracking, automatic segmentation, dynamic email content, etc.
- You need to provide an integrated sales and marketing platform for your business:
ActiveCampaign’s built-in CRM can be seamlessly linked to all your email marketing data, allowing the sales team to act quickly. Features such as lead scoring and social data can also help simplify the sales tracking process.
- Tools you need to perform multi-channel marketing:
In addition to sending emails, ActiveCampaign also allows you to send SMS to website visitors, personalized “conversations”, and even manage how Facebook ads are displayed to contacts. If you want to be able to focus most of your marketing and provide customers with a better all-round experience, then this is a good solution.
- ActiveCampaigns is not recommended if you need low-maintenance, beginner-friendly tools:
ActiveCampaign is an advanced tool, and getting familiar with it requires much more work than other tools. Not to mention that you need to set up, monitor, and optimize the regular maintenance of your campaign.
“Every second wasted is a wasted opportunity.” This quote can be related to email marketing. Choose wisely, and don’t waste time on things you don’t want to do.
I hope I’ve made it a little bit easier for you to choose from ActiveCampaign vs MailerLite.