Many a mistake was made by standing still. Countless would-be entrepreneurs stay as “wantrepreneurs” for months, or even years, waiting to start their new venture.
Planning, thinking, fearing.
In the words of a legendary life coach and Clickfunnels fan Tony Robbins – “Stay in your head, you’re dead.” Real life-changing actions come from the heart.
Your first One Funnel Away Challenge is meant to help with exactly that. Great businesses are not built through inaction and nor are great business owners. Instead, you need to work fast to get your idea off the ground and iterate to find product-market fit. Once you get there, a product sells itself.
One Funnel Away helps you with the hardest part – starting. Even as you read this review now you are hesitating and finding excuses not to act.
Let this be the last time – as I guide you through this review to take away your final hesitation of whether or not this challenge is worth it. Commit that after this confirmation, you will move from consuming to creating – take the challenge and build your empire fast.
If you’ve just opened an account on ClickFunnels, you may feel a bit overwhelmed. The platform’s user interface (UI) is easy to use, but your first interaction with it can be a bit intimidating.
However, it won’t take you long to realize how user-friendly it is. Once you get the knack of it, you may still need some additional clarifications on this feature or that tool. The sheer scope of ClickFunnels’ capabilities may appear daunting to some budding online business owners.
Obviously, you can use the platform to sell your products or services. In fact, a whole market niche exists where marketers make a living building sales funnels for other users. If you already have a small online business, you can make extra cash by becoming a ClickFunnel’s marketing affiliate.
So, the One Funnel Away Challenge is the online hitchhiker’s guide to the galaxy of ClickFunnels. It’s jam-packed with core directions to start with and tons of useful information to use later. In this guidebook, you can find the answer to every question you may have had about sales funnels.
Here’s how it works. First, you have to take one month off work. Then, you pay $100 for the materials that are otherwise worth over $3,000 in value. Finally, you should sit in front of the computer and try to imbibe as much info from the precious video tutorials and live coaching sessions as you can hold. As to this One Funnel Away Challenge review, it is an attempt to make a guidebook to the OFA Challenge. Happy reading!
Clear Your Schedule for the Challenge
The One Funnel Away Challenge review will guide you through the process of launching your first funnel or making your existing funnels more targeted. However, you must remember that it takes 30 days to complete and the training is pretty intense. Think of the challenges as a crossbreed of the S.A.S. and the S.E.A.L. training programs of online marketing.
Believe me, at the end of the course you’d start seeing your coaches as your drill sergeants. By the way, one of them is the co-founder of ClickFunnels himself, but I am not going to lift the curtain just yet. Suffice it to say that he’ll be giving you strategic tips that will give your business a better perspective.
Your second drill sergeant is a very successful business lady. A fellow writer describes her as “a 7-figure entrepreneur”. In her video tutorials, she’ll be mostly teaching you tactics. In other words, how to make the most of ClickFunnels’ funnel building software.
The third tutor, whose name I shall again keep secret for the time being, is going to organize the live group calls. His vibrant personality guarantees you’re going to have a lot of fun as you progress through the 30-day course.
Get Ready for 30 Days of Mental Strain
In the One Funnel Away Challenge review, I shall give you the facts as they are. A fellow writer has shared, for example, that he had to take the One Funnel Away Challenge three times in order to systematize all of that precious info in his head. Even so, he paid only one-tenth of the training program’s actual value.
Anyway, the duration of the training program is five weeks.
Did I say 30 days earlier? Well, that’s excluding the pre-training week, which is sort of a boot camp. During the break-in week, you’ll get the right mindset to go through the rest of the OFA challenge.
Every day of the next five weeks you’ve got to meticulously check your inbox for incoming lessons and follow the inserted links. Don’t even think of playing truant, as every lesson provides a stepping stone to the next. After every lesson, there’s a mission, where you’ll be asked to apply your freshly-learned skills.
Meet Your Tutors
Your tutors during the thirty days of the OFA training program are Russell Brunson, Julie Stoian, and Stephen Larsen. Here’s some background info about each of them.
Had he not become an entrepreneurial celebrity, an online marketing guru, and a ClickFunnels hacker, Russell would have probably made a successful career in wrestling. In fact, he started his first company while he was in college on a wrestling scholarship. They say that by the time Russell Brunson graduated from college, he had already made his first million by selling staff out of his basement.
Russell Brunson is also the author of Secrets book series: Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels (2015); Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (2017); Network Marketing Secrets (2018); Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers (2020), and Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers (2020).
Russell Brunson has long become an established trademark and he is followed by thousands of successful entrepreneurs on social media. You can also find hundreds of his video tutorials online. As a co-founder of ClickFunnels, his role in the boot camp week is essential. He’s going to give you the impetus to complete the course by explaining the core philosophy behind this sales pipeline platform.
She’s young, attractive, independent, and super-intelligent. Meet Julie Stoian, the online marketing Queen who managed to build a million-dollar online business in just three years. She had to learn fast, as she found herself a single mom after a rocky divorce. Julie Stoian is going to show you some mind-blowing funnel hacks that’ll leave you speechless.
Julie Stoian’s role in the One Funnel Away Challenge is that of the how-to girl. She is going to help you set up your first sales funnel and start making money out of it. You can turn to her for technical help during your daily missions. She knows how to handle each query with confidence and finesse.
Stephen Larsen is the group call guru. But why are group calls so important? They are important because this is where your progress through the daily missions is discussed and any adjustments to your pace are made. For some time, Stephen Larsen was ClickFunnels’s Lead Funnel Builder.
The King of Offer Creation, as Stephen is known, has even got a personal podcast called Sales Funnel Radio. This is where he regularly shares insightful “funnneological” hacks with his devoted followers.
Think of the One Funnel Away Challenge (OFA) as a triangle. Its base is Accountability and that’s where Stephen Larsen comes into play. The left side is Knowledge, provided by Russel Brunson, and the right side is Execute, managed by the charming Ms. Stoian.
What’s in The Challenge Kit?
The challenge is 30 days long, and during this time you’ll get unlimited access to gigabytes of study materials.
You are also going to have some of them delivered to your inbox, so make sure to mark the emails from the One Funnel Away Challenge as “Not Spam”.
Each mission develops a different skill you’re going to need to build professionally-looking sales funnels. I must warn you that when the challenge ends, all audio and video materials will be locked.
However, some training videos can still be found on YouTube. In the One Funnel Away Challenge kit, you can also find the following extras:
Free MP3 Player with All OFA Interviews
The retail price of the MP3 player itself is over $100. You can use your audio helper to listen to the recordings, including Stephen’s coaching calls, while driving to work, or while working out on the treadmill.
With the MP3 player, you get over 40 hours of audio recordings of highly successful entrepreneurs. Each of them has made over $1,000,000 through a single sales funnel. With the MP3 player, you’ll get lifetime access to all of the interviews in the One Funnel Away Challenge.
Pay particular attention to the interviews with the guys from the Two Comma Club (every interview is with a different ember), as they’ll share what mistakes they made at the beginning of their ClickFunnels business. Thus, you will not have to learn these lessons the hard way.
Let’s Put Pen to Paper
The organizers of the One Funnel Away Challenge give away a free workbook to every participant. In the One Funnel Away Challenge workbook, you can sketch a timetable with your assignments, keep a diary of your missions, or mark some critical areas where you may need extra practice.
You see, jotting stuff down in an old-fashioned way boosts your self-confidence and helps you stay on top of things. I recommend that you have the One Funnel Away Challenge workbook open and at hand while watching or listening to the interviews of the tutorials.
550-page 30 Days Hardcover Book
As I shared above, Russell Brunson is a popular author. In the 30 days hardcover book that you’ll get for free, he asks 30 members of the blue-chip Two Comma Club what they would do if they lost their online marketing empires overnight.
This also includes their online brand and reputation that has taken them years to build. But there’s a catch: Russell tells them that they only have 30 days to rebuild their million-dollar businesses. Hence the name of the 30 days book.
He has collected their answers in a 550-page hardcover book that you can use for reference. From each one of these highly-successful entrepreneurs, you can take something that applies to your small business.
What Can You Expect to Learn?
As I said above, the pace of the course is pretty fast, so you should have realistic expectations as to what you are going to learn from your tutors on this sales funnel training program. I already mentioned the boot camp week, and here’s a brief outline of the four weeks that follow:
This post-introductory week of the One Funnel Away Challenge will lay the foundations of online sales.
You’ll probably hear stuff that you already know – what a marketing hook is and how to tell your story online, and why it is so important to make an attractive offer to your followers.
You’ll also learn how the hook-story-offer sequence works.
In the second week of the One Funnel Away Challenge, your tutors will be talking about sales copies.
This information will be especially useful to you if you are in the bookselling business. You’ll learn how to create and activate relevant marketing hooks and how to tell a story that makes your readers commit to buying your products.
Russell Brunson is going to tell you how to trigger the “aha” moment in your leads’ minds. That is, the moment of revelation when the new opportunity looms larger and larger before their eyes.
In the third week of the One Funnel Away Challenge, you’ll be mostly building funnels under the supervision of Stephen Larsen and Julie Stoian. She is going to show you the nuts and bolts of building your sales pipeline.
Her practical advice is invaluable and the One Funnel Away Challenge is the only place on the Internet where you can get it.
As part of the sales funnel building process, you’ll learn to create sales pages, how to set up tempting one-time offers, and how to build email sequences.
In the last week of the One Funnel Away Challenge, the focus will be on leads generation and traffic boosting.
As you probably know from your past experience, genuine traffic to your website may not be enough to achieve your sales target.
So, Russell and Stephen are going to share with you the secrets of paid traffic and which leads are really worth pursuing.
Your Missions Program
As I already mentioned above, one post is not enough to describe the OFA challenge in great detail. You already know that every week you are going to have five missions that’ll test what you’ve learned. Here are some of them.
Week 1 Mission 1
As a newbie, your first mission is called “Offer Hacking”. This is the mission that tests the social media research skills you’ve acquired in the first week of training.
Your mission will be to do some research on the Facebook ads launched by successful sales funnel owners and identify their strongest features. You may even be asked to build a web browser extension that collects cool social media ads.
Week 1 Mission 4
The last mission in your first week of training is called The Lost Art of the Visual.
You must have heard about how important landing page design is for the flying start of your small online business.
However, starting small also means that one seldom has the budget to afford a web design guru.
During this mission, you’ll have to create enticing visuals that’ll make your offers more noticeable online with minimum tech skills. You can choose some of the pre-installed visual patterns of ClickFunnels.
Week 2 Mission 2
The second mission in the second week of the One Funnel Away Challenge is called “The Epiphany Bridge”.
If you’ve already read some of Russell Brunson’s books that I mentioned above, you must be familiar with this concept. If you haven’t, here’s some info. The idea is that stories sell.
That is, you have to convince your website visitors to buy from you by showing them appropriate and relevant marketing content. This content should appeal to them on an emotional, as well as logical level.
In your sales copies, your leads should be able to read your ideas about life and business, as well as your products’ descriptions and specifications.
Laying out your brand’s story on your website is the easiest way to get to your customers’ hearts.
In other words, you’ll be asked to create a 1-hook-story-offer sequence or a sequence with a many as 4 hooks.
Here’s Why You May Need to Take the OFA Challenge More Than Once
While scraping the web for info on the One Funnel Away Challenge, you may come across statements that it only takes an hour a day to complete. This, I think, is an overstatement.
Even if the video and audio tutorials take an hour to watch or listen to, you’re going to need at least as much time to systematize and understand the knowledge you have received from them.
Some parts of the challenge may set in more easily, but there may be some failed missions as well. You have to be prepared for this scenario and not be too harsh on yourself.
You may also want to repeat the training sessions, group calls, and missions that you find the most relevant to your business. The best thing about the One Funnel Away Challenge is that it is a recurring event.
This means that ClickFunnels relaunches it every year or even twice a year, depending on the audience’s interest. So, if you take it, say, two or three times, you’ll be able to get a deeper understanding of the online marketing strategies that really apply to your business.
Is The OFA Challenge’s Price Fair?
If you are still unsure, just revisit some of the above sections. Come to think of it, the OFA Challenge costs as much as 10 gourmet hamburgers.
The knowledge you are going to receive during these five weeks of intense online marking training has the potential to turn your small online business into a million-dollar empire.
If, for some reason, you feel that the OFA Challenge did not meet your expectations, you can send the challenge kit back within 30 days and you’ll get a full refund. This is ClickFunnels’ money-back guarantee.
Can I Take The OFA Challenge for Free?
Cheap as it is, the One Funnel Away Challenge’s price can go down to $0. All you have to do is sell the OFA package to a friend or a relative, and you’ll get 100% commission.
Come to think of it, you can even make some extra cash selling the OFA Challenge to your followers as an affiliate marketer. Anyway, if you’d like to try your luck as an affiliate, you’d better take the challenge first to get a first-hand idea of what it’s like.
If you’d like to explore the opportunity to become an affiliate marketer further, I recommend checking out the Affiliate Bootcamp. This is a new front-end offer to attend a free virtual summit of ClickFunnels’ top 15 affiliates.
During the boot camp, these wizards of affiliate marketing are going to show you some super effective strategies to develop your affiliate program from scratch. The Affiliate Bootcamp is a nice pre-training for the challenge. Besides, the camp’s materials will be available for as long as you need them.
Who Is the One Funnel Away Challenge For?
To paraphrase the question, it boils down to whether or not you need a functioning online shop to join the OFA program. Many fellow bloggers suggest that it is not necessary to have a product for sale online in order to take the OFA Challenge. I do not quite agree with them, because the ones that are going to benefit from the training course the most are precisely the owners of small online businesses.
If you have just opened your small online business, or you have just a product or two for sale, do not hesitate to sign up for the One Funnel Away Challenge now. This is the best online marketing course within the $100 price range.
What about the medium-sized online entrepreneurs? They, too, can benefit a great deal from ClickFunnels’ OFA training. If you own a mid-sized online business, you’ve probably been looking for ways to build more sales funnels and boost your profit.
The One Funnel Away Challenge is a once-in-a-lifetime opportunity to expand your online marketing business in just 30 days.
Are There Alternatives to the One Funnel Away Challenge?
Russell Brunson has developed the exclusive Two Comma Club Coaching Program. It has got two versions – Home Study, and the Intensive In-person Workshop. The former version includes the following modules:
- Secret Master Class
- Spy for Profit
- 6 Months Weekly Coaching.
- Accountability Calls & Group Discussions.
- Video interviews with Two Comma Club members
The cheapest version of the Two Comma Club Coaching Program, or the Funnel Builder Secrets as it is currently known, costs about $2,000 to join. I am not giving an exact quote, because various promotions may apply. As you can see, this program is roughly twenty times for expensive than the One Funnel Away Challenge.
When Russell Brunson creates something as sophisticated as the Intensive In-person Workshop, you can rest assured that its added value exceeds its price tag by a great deal. The workshop includes everything in the Home Study bundle, plus the following extras:
- 12 Months Weekly Coaching
- How to Fill Your Funnel with Organic Traffic
- Access to a 3-Day Funnel-Hack-A-Thon at the ClickFunnels’ HQ in Boise
The exclusive privilege to enter the funnelhacker community comes at a hefty price, though – just under $15,000. Who knows, If you complete the One Funnel Away Challenge successfully, you may have the free capital to afford Russell’s premium funnel building workshop. I mention these pricier OFA alternatives to emphasize, once again, the immense added value of the OFA Challenge.
OFA Affiliate Bonuses
If You join the One Funnel Away Challenge through an affiliate, that is, through a person who has already signed up for the training program, you can get a few additional bonuses. Some OFA Challenge resellers offer one-on-one Facebook messenger sessions with a mentor who’s a six-figure ClickFunnels’ affiliate. This will pretty much satisfy the need for more personal coaching that you may have.
Some OFA challenge affiliates also offer their guides to different ClickFunnels’ products such as their Dream Car Program. Others will offer you a free one-year membership to different online marketing tools These include the CF Follow Up Pro bundle of Active Campaign automations, the Software in a Box high-paying commissions finder, and the Watcher Spy app that helps you discover online entrepreneurs and connect with them.
Review Closing Words
Thank you for reading my comprehensive One Funnel Away Challenge review. Its main purpose is to answer the most frequently asked questions about the training program. In just 30 days, you’ll be able to build your first or next funnel with the help of Russell Brunson, Julie Stoian, and Stephen Larsen.
I have also highlighted some important steps you have to make during these 30 days. In the workbook, you can record any new business ideas that may come to your mind during the training program. It’s important to keep your study materials at hand and well-organized.
Is the one funnel away challenge worth it?
The One Funnel Away challenge offers huge value thanks to a huge amount of expert content. Of course, there’s no point in investing in Clickfunnels training if you don’t intend to follow it up with an online business. What’s more, the success of that business will fall largely on your product offering. However, getting the right marketing training will give you the best odds of success.
What is the one funnel away challenge?
The One Funnel Away challenge is a course that teaches you how to refine your online business and sell through powerful sales funnels.