I’m sure you’ve noticed by now that there are quite a few AI copywriting tools available today. There are so many of them, in fact, that it’s hard to tell which one is best for your needs.
I decided to take the time and do some research on two different tools: Rytr and Closerscopy. After looking at their features, reviews, costs, usability, etc. I’ll give you my opinion about which tool is better suited for your business needs.
In this article, I discuss the major differences between Rytr and Closerscopy. In addition to comparing features, I will provide a personal review of each tool from my own experience with it.
Introduction to Closerscopy
Closerscopy is a content writing and researching tool based on AI technology. This means that it is capable of writing content and gathering information on the topic you require.
Nico Engler is the founder of Closerscopy, I have talked to him through email and I can say he is a great and supportive guy who loves helping other businesses.
Features of Closerscopy
Closercopy offers so many features that it’s hard to list them all here.
Among the tool’s biggest draws are its copywriting and sales page writing components, which means it includes a bunch of features and functionalities geared towards sales copywriting.
It doesn’t mean you can’t write SEO articles, product descriptions, etc. However, the goal of this tool is to help you write copy for sales pages, emails and funnels etc.
Get Started
Sign in to the account and you will see this page:
It is the initial screen that you are going to see at first, click on the dashboard:
Create folders, manage files and docs inside them. It’s self-explanatory, so nothing much here. Moreover, you turn on dark mode to make it more pleasant for your eyes.
Compete
Research the top-ranking web pages in search engines. You can give a keyword or URL to compete, it extracts the title and headings of the ranking websites and gives some useful insights.
Here’s an example, I entered a keyword dog food, my preferred language is English and you can see the result containing a number of characters, words, paragraphs, sentences, etc. You can find this information for each webpage, just click on any of it and you will get the details regarding that article or landing page.
Now you have headings and content for competing pages, click on “Add” to create an outline for your article.
You can also find statistical data for the desired keyword or topic easily, click on “Stats” and here you will have the info you need for research purposes.
Compose
It is quite similar to compete but there are some differences. Compose is an automatic AI draft that lets you enter a keyword, select language and then search.
What does it do? It will look for and attempt to find the headings/outline for a keyword that you specified. This is something I find intriguing, but you can’t control much here because you can’t add custom outlines and subsections.
Let’s hit the compose button and see what it can do for us:
It might be confusing for you, right? But my goal here is to explain the features so that you have a basic idea.
Longform Content Generator
Research has shown that the optimal reading length for any piece of writing is between 700 and 1,000 words. By using this tool, you can write long-form copy without even thinking about it.
All you have to do is enter the article brief under the “context option” select the settings and hit “Write” Ctrl + Enter can also be used.
Let’s have a look at this example:
The output quality is good, but you need to play with the options to get the best possible result.
Frameworks
Closerscopy has an enormous amount of frameworks that can be used for different content and marketing needs. With all the famous and common frameworks out there such as PAS, AIDA, etc. You can also create custom frameworks to write massive outputs with up to 3,000 characters (was 400 chars before) that’s 600 words in one Framework generation.
Which one should you use? It really depends on what you need. If you are having trouble coming up with ideas, using one of the pre-made frameworks might be the answer for you. On the other hand, if you have already got your core messaging and you just need to fine-tune it, you can go ahead and create your own. It’s not hard and it will save you a lot of time and energy.
Supported Languages
This tool currently supports Bulgarian, Chinese, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Latvian, Lithuanian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish. You can also translate a piece of text within Closerscopy, just highlight a paragraph –> right-click –> Translate.
Wizard
The Wizard feature is the one that makes this product most unique. Basically, it helps you write sales letters and emails that can drive more conversions for your offers.
It guides you to the exact process of creating compelling sales letters and emails that convert.
In fact, it doesn’t matter if you are new or experienced in sales copywriting: this software will help everyone drive more conversions for their offers. It’s really an all-inclusive system.
Detect Spam
In Closerscopy spam detection comes into play for emails, as we all are aware of online scams and email service providers don’t like Ponzi schemes at all. So it analyses the content and gives you a score. If you get the score with red color it means the content is flagged as spam.
Sentiment Analysis
Analyze the keyword density of your article, emotions it triggers like exciting, friendly. It also shows how many short and long sentences are there as well as passive voice sentences.
Libraries
Libraries have thesaurus (find synonyms & antonyms) and power words. Knowledgeable writers use these all the time. For example, let’s say you are writing a sales pitch for a book.
You might start with the following sentence: “The average American spends…” But wait! The word “spends” is not powerful. It’s weak. So instead, you could write: “The average American devours books, plowing through an estimated 200 each year.” The words “devour” and “plow” are much more effective than the word “spends”.
Templates are here as well. However, proficient users build custom templates to enhance productivity and speed up the work for specific requirements. You can use shared templates that are made by Closerscopy geeks but you need a code to access them.
AI Models
Recently 2 new models are added in closerscopy BlogAI and StoryAI. BlogAI is trained to write articles, blogs and press releases, whereas StoryAI produces content that is based on storytelling. It’s pretty amazing to see these two new models performing well with the time constraints.
Pros
- Wide range of frameworks are available.
- Extremely effective for sales copywriting.
- Grab a Lifetime Deal to save money.
- Super helpful and cooperative Facebook Community.
- 169+ Frameworks are shared in the official FB group.
- No need to go to Google, you can do content research inside the tool.
Cons
- Requires a lot of supervision to make it work effectively.
- Requires a lot of time and practice to get the best performance out of it.
- Output delivery is slow.
Pricing
Currently, there are 3 different plans:
- Starter plan $29 per month.
- Professional plan $49 per month.
- Unlimited Plan $79 per month where you can add 3 seats for other team members.
Introduction to Rytr
It is an AI-powered software that helps you produce more content and write better copy for your campaigns. It can help with creating blog posts, YouTube videos and other forms of online content.
Abhi Godara is the founder and CEO of Rytr. I watched some of his interviews on Youtube and he is passionate about improving the AI copywriting experience.
Features of Rytr
Rytr is one of the top AI copywriting tools that comes with a decent amount of features. I am going to break down some of the features so you can have a basic overview of what can be achieved with this tool.
Get Started
Sign up for a free trial now and start testing it right away. This is how the initial screen will look like:
Create a new file, choose the use case, select your desired language, set the tone of voice and hit Rytr for me. Now start playing with the editor, create a compelling and unique copy within seconds.
Use Cases in Rytr
There are a lot of use cases for creating content that your audience can’t skip. Most of the content I publish has some form of visual content in it. And these visuals make the content much more compelling.
But how do I produce content for visuals? Use Cases, that’s right. Following are the use cases that you can take advantage of without needing to reinvent the wheel.
- Copywriting Framework: AIDA (Attention, Interest, Desire, Action)
- Copywriting Frame: PAS (Problem, Agitate & Solution)
- Blog Idea & Outline
- Blog Section Writing
- Email Writing
- Business Idea Pitch
- Landing Page & Website Copies
- Magic Command
- Post & Caption Ideas
- Facebook, Google & Linkedin Ads
- Interview Questions
- Job Description
- SEO Meta Description
- SEO Meta Title
- Product Description
- Product Description(Bullet Points)
- Profile Bio
- Song Lyrics
- Story Plot
- Tagline & Headlines
- Testimonial & Review
- Video Channel Description
- Video Description
- Video Idea
Text Editing: Rephrase, Append, Shorten
These are the useful editing functions that are going to help you a lot with your writing. Just highlight a piece of text then expand (add more lines for a selected paragraph), rewrite (rephrase sentences to make them unique or improve the readability) use shorten to reduce the length of the words without affecting their meaning.
Check Plagiarism
Want to double-check the content in your draft for plagiarism? Rytr has a built-in plagiarism checker that analyses a piece of content from the web and sees whether the content is unique or not.
Tones and Languages
It supports more than 15 languages and multiple tones of voice that you can toggle from while generating the content. You can choose your preferred language and tone to write in, which is especially helpful if you have a site in a language other than English.
AI Commands
Instruct Rytr to generate text with the help of a command. It essentially orders the system to produce content based on an instruction you give. A very impressive function that can open a variety of content ideas.
Pros
- Cost-effective AI copywriting software.
- A free plan is available.
- Accuracy is a big deal, it produces less gibberish content.
- Easy to use and clean UI.
Cons
- Creating Long-form content is a bit difficult.
- Fewer frameworks and templates.
- Customer service is slow.
Pricing
These are the following plans:
- Free plan: Generate 5000 characters per month.
- Premium Plan: Unlimited character generations, $29 per month.
- Add team members, $19 per month for each seat.
Final Thoughts
Rytr and closerscopy both have their own unique features that set them apart. Rytr is a great AI assistant that can help you in daily content tasks but when it comes to closerscopy it’s much powerful than Rytr and also offers a lot of frameworks that can enhance your copywriting game.
Although, closerscopy is a bit slow and content accuracy isn’t as good as Rytr. However, once you become good at feeding the input and guiding the AI you will realize its influence.
There’s literally nothing you can’t do with closerscopy. It is a great timesaver for anyone who needs to create compelling sales letters, offers, emails and you name it. This is one of those tools that can seriously help you become a better copywriter and saves so much time.