As a business owner, you should be aware of the importance of copywriting for your success. Good copywriting reflects the values of your company and creates an impact on your target market, driving them to engage with you and eventually, make a purchase.
Most business owners simply hire the services of a writer for this purpose but this can be expensive. The services of a copywriter can cost you anywhere from $25 to $2000, depending on the number of words you require and the range of tasks you expect them to fulfill such as keyword optimization, SEO optimization, research, and sometimes graphics.
Now you do not have to spend that much money on a task that you can do yourself! In fact, you do not need to be a great writer to do so! With the help of copywriting software and copywriting tools, you can do your own writing for your website and your social media platforms.
When it comes to purchasing copywriting software, make sure that you do not be swayed by products that promise to do everything for you, stating that they have the best AI technology to do all the writing. Content produced purely by AI technology sounds too fake or robotic. They often do not trigger an emotional response.
The truth is, copywriting is not a hands-free experience. To be effective, you have to know your own goals and way with words. The best copywriting software is one that does not do all the work but one that will act as a helping hand or a guide and allows you to still learn and pick up a few ideas for improvement.
So, what are the best copywriting software and copywriting tools available in the market? Here, we discuss the best ones that we could find on the market today. Read on to see your options.
Best Copywriting Software and AI Copywriting Tools
Closers Copy is a software that is jam-packed with features that helps you improve your copywriting skills, templates to help you get started, and all the copywriting tools that you will be needing to be a great copywriter.
The people behind Closers Copy have been in the sales industry too so they do know what it takes to make a sale. Their knowledge, combined with AI technology, resulted in this all-in-one software that has greatly helped a lot of businesses grow.
This software has a generous library of templates to choose from. All you have to do is choose which one suits best for your copywriting goals such as ads, email campaigns, or sales letter, and fill in the blanks. You can also make your own template if you want to do things your way.
When you are done, you also get to use a one-click analysis tool that will show to you the overall tone and the emotional motivators that stir up when your work is read. The analysis tool will also tell you if your copywriting will end up in a spam box or not.
Closers Copy also comes with an ad preview tool that will report to you how your ad copy will look on Google and Facebook. This is very useful for your online marketing.
As an all-in-one tool, you do not need to be so great in writing just to produce high-quality copywriting. The AI this software is using is highly intuitive and the software is easy to use.
Closers Copy has two available types of paid accounts. The Freelancer account is worth $39.99 per month and the Professional account is worth $49.99 per month. There is no way for you to use this software for free. But they do have a 30-day money-back guarantee that allows you to get a refund if their terms for the refund are met.
- Multiple copywriting features and copywriting tools.
- Great and useful for people who have no experience in copywriting.
- No free trial.
CopyPro is a tool created by well-known copywriter and digital marketer, Jon Benson. Jon is a renowned copywriter in the digital marketing industry and actually is the genius behind the Sellerator (now remarketed as NOW VSL), the world’s first AI VSL copywriting software.
CopyPro can take care of entrepreneurs and marketers who need great content and copy. They also have a service called CopyPro Academy, which caters to copywriters, editors, and content writers that need training and access to clients.
The software can generate social media ad copy, sales page copy, emails, VSL scripts, webinar scripts, and many more. These templates (called CopyPro Blueprints) are already packed with the right emotional triggers that will catch the attention of your target market. The templates are created by the top copywriters in the industry today, helping you have a creative and effective copy compared to your competition.
CopyPro also has a Niche Builder tool that allows you to customize your marketing goals for a specific target niche. This will help you get more sales in less time.
All you have to do is set it up, choose a template, personalize the copy, and you are good to go.
The software costs $1497. CopyPro also gives a 30-day money-back guarantee in case you do not like their service.
- Comes with a lead generation system that will help you get more leads and customers
- The purchase comes with free access to a bi-weekly group coaching where you can interact with marketing experts for tips and Q&A
- This copywriting tool is quite expensive and there is only a one-time payment available
Copysmith is a copywriting tool that helps you generate blogs, product descriptions, SEO metatags, taglines, landing pages, blog content, and many more. It will also help you generate ads for Instagram, Facebook, and Google.
The Starter account is recommended for small and medium businesses and will give you 50 credits each month that you can use to get 500 pieces of original short content types. If you choose to be billed monthly, this will cost $19 per month. If you choose to be billed annually, this will cost $16 per month.
The Professional account is recommended for growth and marketing professionals. You will be given 250 credits per month that you can use to create 2500 pieces of original content. All content types will be available and you will also get 100 blog post credits.
With the Professional account, you get priority customer service and a prioritized input on your product roadmap. If you choose to be billed monthly, this will cost $59 per month. If you choose to be billed annually, this will cost $50 per month.
Copysmith offers 50% off for nonprofits and B-corps. You just have to email a copy of your certification to them to avail of this discount.
There is also an Enterprise account, which is recommended for marketing teams and agencies or those who run a copywriting business. This account will give 2000 credits per month which you can use to have 20,000 pieces of original copy for all content types. You will also get unlimited blog posts.
The Enterprise plan has a custom domain that you can use for sharing outputs, an assigned account manager, and prioritized input on the product roadmap. This account will cost $499 per month if billed monthly or $424 per month if billed annually.
Copysmith also has the 2021 Early Adopter Plan that gives 1000 credits per month that you can use to produce 10,000 pieces of original copy for all types of content. You also get 100 blog post credits. You will be getting prioritized customer service and input on the product roadmap with this account. This plan costs $59 per month if billed monthly or $50 per month if billed annually.
They also give you the option to request a special plan for a higher volume of work. All you have to do is fill out a form on their website and a representative will get back to you through your email address with an offer as soon as possible.
- Offers a free trial without asking for your credit card details.
- Has affordable pricing and flexible payment plans.
- Unused credits or posts will not be rolled over to the next month so this works best if you need a huge amount of copy.
As the name says, Automatic Script will automate the process of creating your sales content. The content that you can create includes scripts for a sales letter, email campaign, video script, headline, Facebook ads, Google AdWords Ads, webinar, upsell, and many more.
It does not even matter what type of product you are selling or what niche you are in. Their scripts can be adjusted and personalized to put your business in the best light.
All you have to do is select the type of script you want, pick a model, and then the software will ask you a bunch of questions that you fill in to personalize the script for you. You will then receive a script that you can edit and download.
Automatic Script has a Standard plan that costs $39 per month if billed monthly or $20 per month if billed annually. The standard plan gives you a limited number of scripts and tools to use. If you want more, you will have to upgrade to the Enterprise plan. The Enterprise plan costs $69 per month if billed monthly or $40 per month if billed annually.
Autoscript also offers a 30-day money-back guarantee so you can get a full refund if you are unsatisfied with the product.
- As much as 49% discount if you choose the annual payment plan.
- Creates fast copy for your business.
- You have to tweak the scripts a little to make sure it sounds a little more unique.
The Hemingway app is designed to be more of a writing tool that checks your grammar and content than a marketing tool. It works on improving the conciseness of your writing, meaning no unnecessary words – your message is straight to the point. It also improves the clarity of your message by pointing out which sentences could be confusing to readers.
When you are writing your content or pasting your content for editing, you will notice that there will be highlights in your text and they come in different colors. Every color represents a problem area in your writing that needs fixing. All you have to do is place your mouse over the highlighted words and the app will give you suggestions on how to improve them.
Hemingway also has a readability score to give you an idea of how effective your content will be. It is widely used by professional writers, content marketers, scriptwriters, magazine writers, copywriters, novelists, and editors. It is renowned to greatly improve your writing no matter what topic you are handling or how long your content is.
Hemingway App has an online version and a desktop version. You can access the online version for free and you can use it for writing and editing. Take note though that the online version does not have a save and export function. These functions are only available in the paid desktop version.
The Hemingway desktop version is available for both Mac and PC for $19.99. You can use it even if you are not online, which is very useful if you love to write anywhere or if you are in a place with weak Wi-Fi.
You will be able to publish directly to your Medium and WordPress pages from the Hemingway desktop version. Hemingway will also handle all you need for your web pages such as formatting, HTML headings, and links.
- No installation or log is needed if you use the online version and you can use it for free.
- The paid desktop version can be used without a Wi-Fi connection.
- You still have to create your own content. So this is best if you already are good with words.
Copywriting Software vs. Copywriter
Hiring copywriters does not work for every business – especially for small businesses. If you are still on the early days of being an entrepreneur, you probably are still experimenting with your brand voice and target market. You probably do not have a clear path towards your business goals just yet.
The thing is, no one will understand your company, services, or products better than you do. So if you are still figuring things out, imagine how a copywriter can work with that. They will just have to generate a generic sales copy and content for you while you still figure out what you truly want.
The problem with generic content is that the audience has seen and heard it all. You need to capture your audience’s attention not by flowery words or witty statements but by making an impact through the truth behind your story and words.
Copywriters cannot magically produce words that will make your products sound like it is the best thing that happened in this planet. But you know your products, services, and what kind of values your business want to represent. You know what it means to pour your heart and sweat to produce them. Copywriters will not be able to truly capture that.
Copywriting services are not as cheap as you think. Writers can actually charge you a hundred or a thousand dollars for their services. And there is no guarantee that their work actually converts to sales. What if it doesn’t? You end up losing money.
Anyone can write. Your words may not be as good as others but you can always improve your writing through tools. Your simple words can turn into convincing ones. Even the best writer uses tools to help improve their work and captivate their audience.
So do not waste your money hiring a copywriter. Invest in a good copywriting software or copywriting tool and you can do the work yourself!
The success of your business will depend on how good your copywriting is. These are words that should have an impact on your audience so that they will respond to your call to action whether it may be buying a product, checking out your website, subscribing to your sales letter or blog, or leaving a comment on your post.
Copywriting is not as easy as we want it to be. But if you work with the best copywriting tools, you will no longer have to worry about writer’s block. No more time wasted staring at a blank page, wondering how to start.
You no longer have to invest a lot of time and money trying to learn about copywriting. You do not have to waste money hiring a writer who does not know your product or services well enough to produce great results.
It is now possible to produce your own sales copy and work on your own content marketing and website even if you have no experiences as a salesperson, a marketer, or a writer as long as you have the right copywriting tool. These copywriting tools have intuitive AI technology that can make things easier and faster for you.
Captivating your audience and generating sales is possible without outsourcing your copywriting needs. Thanks to these tools, you can produce a good sales copy easily!