Klaviyo vs ActiveCampaign

Email marketing platforms can play an important role in developing business and expanding the customer base so, it is very important to choose the proper email marketing solution for your business.

This is not always an easy task, so when you choose between these two top solutions, my comparison of Klaviyo vs ActiveCampaign will certainly make the process easier.

They are both effective email marketing solutions, but ActiveCampaign and Klaviyo have unique features that can distinguish them from each other.

Klaviyo is a solution designed to be used with e-commerce stores such as Shopify and Magento because it is easy to integrate with such platforms. Using a custom website, it can also easily integrate with B2B and B2C companies.

On the other hand, ActiveCampaign is a cloud-based email marketing solution for businesses that want to connect and engage with the customers. It is highly focused on email marketing, marketing automation, and CRM as their highly effective way to engage with their customers. It also has more than 300 integrations to make the process easier.

Still want to learn more about what these marketing solutions provide? Stay put and read the detailed comparison of Klaviyo vs ActiveCampaign to understand how your business can benefit from these two platforms.

Ease Of Use

Klaviyo is known for being extremely easy to use. The entire interface is very simple. However, if you find it difficult to navigate, there are simple instructions to guide you through the operation. This intuitive and easy-to-use user interface makes Klaviyo ideal for any business setting.

Whether you are trying to manage all custom one-person businesses or corporate entities in your marketing team, each set has its own merits. Its simplicity even allows non-technical experts to create complex processes and activities without any support. Therefore, even if you are setting up an email campaign, only minimal coding is required.

ActiveCampaign is also very easy to use. However, prior knowledge of certain concepts will help you to speed up your transition to using it. For example, if you want to determine which leads gets more functions, prior knowledge of lead scoring will help simplify the setup process.

Its functions are sometimes interdependent. This means that you have set up one function and another is available to work on. This mechanism will slow down your task speed. A good example is when you are trying to set up features such as lead scoring. You won’t be able to do this unless you set up segments first.

After you sign up for an ActiveCampaign account, you’ll get instant access to your main dashboard:

There are many things to do here, but they are all in order. You can use the “Getting Started” widget at the top of the screen to check all the key tasks in the list one by one-add email addresses to the list, create your first campaign, create an opt-in form, and more.

The dashboard also contains many useful widgets, so you can see how your campaign is performing at a glance. It displays your latest statistics, recent activities, all tasks you set for yourself, etc.

Klaviyo vs ActiveCampaign Features

ActiveCampaign’s e-commerce customers have limited dashboard functionality. It has contact trends, contract growth, active contacts, etc. These are important indicators.

However, they are not sufficient for e-commerce. It’s great to see the overall picture on the dashboard and see how much money you make from email marketing for your business.

On the other hand, Klaviyo provides a very cool and useful dashboard for e-commerce business owners. It shows you a general overview of your email marketing efforts, and you can immediately tell if you are making money. It shows your store revenue, revenue from automated emails, and revenue from advertising campaigns.

Both Klaviyo and ActiveCampaign have similar campaign builders and are all drag-and-drop. It is easy to use. What I want to say is that there is a tie between Klaviyo vs Activecampaign features, but one of the features is very powerful that only Klaviyo has it. It is a dynamic product feed.

Basically, you can set up a feed in the store according to your needs (can be based on category, tag, favorites, or simply popular products), and then add this feed (block) to your email. You don’t need to worry about updating your email every time you update your inventory, because the campaign is dynamic and will get all the information from your store.

Activecampaign and Klaviyo have an opt-in function. They both have drag and drop functions and are very easy to set up.

ActiveCampaign has no dynamic coupon feature. You can use the Revenue Conduit service to generate dynamic codes, but this is extra software and additional subscriptions.

Klaviyo provides dynamic coupons for Shopify and Magento e-commerce platforms. It is very easy to create Shopify coupons through Klaviyo because you can do everything on the Klaviyo platform.

Creating Magento coupons is a bit harder. First, you must create a coupon on the Magento platform and link it with Klaviyo. However, both coupons are dynamic, and you don’t have to worry about someone sharing your coupon code on public sites.

ActiveCampaign also has a lot to offer. The platform:

Help you build and manage email lists.

  • A drag-n-drop email designer is included, allowing you to fully customize the message.
  • Many templates are provided to help you start building emails faster.
  • Allows you to easily split test so you can improve your campaign and increase conversions.
  • Enables you to personalize content based on the details and history of each contact.
  • Simplified the process of collecting and organizing data about potential customers in email lists.
  • The features provided can help you automate your campaigns and schedule them in advance.

Some of the key features provided by both platforms include:

  • Contact tagging
  • Segmentation
  • Multi-step automation and formulation (recipes)
  • Website Form
  • The site and event tracking
  • Drag-n-Drop email designer
  • Conditional content
  • Split test

Lead Scoring

If you want to trigger any automated actions based on how people interact with your website and marketing, you must use Lead Scoring. Of course, you can get third-party application integration for this, which will increase your costs.

The potential lead scoring is used to verify potential customers using a point-based system. The higher the point, the greater the buying potential.

These scores are awarded according to the conditions you specify, which means that it is still your job to understand and identify the types of potential customers that may bring you conversions. Activecampaign is good at this, and Klaviyo is not the solution.

Klaviyo Flows vs. ActiveCampaign E-Marketing Automation

Both platforms (Klaviyo, Activecampaign) have outstanding flows (Klaviyo) and automation builders (Activecampaign). Both can be easily built on both platforms.

ActiveCampaign has more triggers, which gives you more options for creating automation. In addition, it has more features when you build automation such as “add this automation” or start another automation.

If only Klaviyo Flow Builder has this option it would be an amazing addition to the tool.

So, if the subscriber is in ActiveCampaign, ActiveCampaign also has other automation options. This is a great feature because it reassures you that the subscriber will not be in two automated systems at the same time.

Activecampaign vs Klaviyo Subscriber Profiles

Klaviyo and ActiveCampaign subscriber/contact profiles are constructed very differently. As I have said occasionally, Klaviyo’s focus is on e-commerce business, so all the information you see in your subscriber profile is about conversions, revenue, and activity.

ActiveCampaign behaves similarly to CRM, so its contact information is constructed slightly differently, and it is not as dynamic as Klaviyo’s information. Yes, you have similar activity feeds on the right side to Klaviyo’s left side, but these activities are limited to ActiveCampaign activities, it does not show you integrated service activities. In addition, you will not be able to view the contact section of any particular segment.

ActiveCampaign vs Klaviyo: What are the differences?

ActiveCampaign is often described as a “sales automation and marketing automation platform.” It is recognized as a leader in small business marketing and sales marketing software and sales automation and helps more than 70,000 growing companies to meaningfully connect and interact with customers through personalized, smart-driven messages.

On the other hand, Klaviyo is described in detail as “An email marketing sales automation and email platform.” A cloud-based e-commerce user-friendly enterprise email marketing software solution. It allows users to send targeted email activity based on metrics such as purchase and viewing history, email deliverability, and how customers interacted with past emails.

ActiveCampaign and Klaviyo are mainly classified as “email marketing automation” and “email marketing” tools respectively.

Some of the features provided by ActiveCampaign include:

  • Contact management
  • Drag and drop email designer
  • Conversation content

On the other hand, Klaviyo provides the following main functions:

  • Fast integration
  • Drag and drop
  • Segmentation on specific customer behavior
  • Track website behavior


Similar to spam and design testing, the deliverability of email is also important for testing before sending campaigns. The deliverability of email measures the chance of an email campaign reaching the subscriber’s inbox. For your business activities, you want to ensure a high delivery rate, otherwise, your efforts will be in vain, resulting in your emails eventually being put into spam folders or not delivered.

ActiveCampaign is equipped with a dedicated email delivery team. This team is made up of real people who will test the first few emails to make sure your campaign can run.

Deliverability is also affected by the design and content of the email. If you would like to improve the email deliverability, you should never skip over the spam and design testing.


When checking the integration of ActiveCampaign and Klaviyo, you will find so-called native integration and third-party integration. Native integration is direct integration without any additional costs. Third-party integration may require you to spend more money.

For example, if you integrate a service like Zapier as a third-party service, it means you must also pay for Zapier’s monthly subscription. Both ActiveCampaign and Klaviyo connect to Zapier as third-party integrations. However, the good news is that Zapier has a library of additional services that you can access for free.

Klaviyo itself is very popular with e-commerce businesses as it has up-to 20,000 integrations with e-commerce platforms.

Klaviyo Integrations:

ActiveCampaign Integrations (300+ integrations):

  • 123ContactForm
  • AccountingSuite
  • Asana
  • Clickfunnels
  • Acuity Scheduling
  • AdMailr
  • Amazon DynamoDB
  • Abtavo
  • Appointlet
  • Base CRM
  • Basecamp, and many more.

Activecampaign vs Klaviyo Pricing

When choosing an email marketing solution for your business, you should also consider the price. Make sure the price matches the value the platform brings to your business.

The first thing you will love is that Klaviyo has a free pricing tier. This plan covers up to 250 contracts and 500 emails. However, you do need to double opt-in for all subscribers, and you will see the Klaviyo logo at the bottom of everything.

If you have just started as a small business, it may not be a big deal for you. On the other hand, large companies and growth companies do not want the Klaviyo brand to damage their credibility.

So, what if we jump up and say…1000 contacts?

Sending unlimited emails is a plus, and it’s very nice to get a chat with customer support easily. If you use the contact slider like me, you will find that for 146,000 contacts, the pricing can rise all the way to $1,700 per month. If you have even more contacts, you will need to contact support and ask for a personalized quote.

Essentially, each tier has the same basic functions, including automation emails, reports, one-click integration, and email templates. All that is changed in the plans is the price. Every option stays the same:

  • Number of contacts
  • How many emails you can send
  • How much support do you get

Higher-level clients can even have their own account managers. Obviously, Klaviyo is not the cheapest tool out there, but its pricing is at least very simple.

ActiveCampaign offers four plans and they are more customizable than Klaviyo.

With a slider, you will be able to choose how many subscribers the plan includes-from 500 to 100,000+. When you do this, the prices of the four plans will change dynamically. Depending on your needs, you can end up paying $9 to thousands of dollars a month.

The four plans also differ greatly in how many features they provide. However, at the lowest level, you will gain all the basic knowledge needed for email marketing.

AC starting plan is $15.00/month

  • Lite: $15 per month or $9 per month (paid yearly)
  • Plus: $49 /month (paid yearly)
  • Professional: $129 per month (paid yearly)
  • Enterprise: $229 per month (paid yearly)

All plans can be paid on a monthly bases which are also a good option.

Klaviyo Plans:

  • 1 – 250 contacts: Free
  • 1,001 – 1,500 contacts: $45 per month
  • 5,001 – 5,200 contacts: $110 per month
  • 10,001 – 10,200 contacts: $175 per month
  • 20,001 – 25,000 contacts: $400 per month
  • To get a price 150K+ contacts you need to contact Klaviyo directly.

Klaviyo and AC Support

Klaviyo and AC also do a good job with customer support. Both platforms provide live chat and email support.

Klaviyo’s email support is available between 6 am and 10 pm Eastern time on weekdays and between 10 am and 4 pm Eastern time on weekends. Live chat support is available from Monday to Thursday from 9 am to 5 pm Eastern Time, and from 9 am to 4 pm Eastern time on Friday. However, live chat support is only available for paid plan customers. From Friday to Sunday, its time is 4 pm to 11 pm Central Standard Time.

However, ActiveCampaign also has the advantage of additional support resources, such as free onboarding and migration services, and free high-quality training and seminars for groups or individuals.


Looking at the comparison between Klaviyo and ActiveCampaign, both platforms have very good performance. However, although they all have advanced features, you must determine which feature is more suitable for your business.

If you own an e-commerce business or online store that sells physical goods, Klaviyo will work better for you. Its biggest advantage is that it provides multiple native integrations for many popular e-commerce platforms such as Shopify, Magento, and WooCommerce.

In addition, its report aims to provide you with a realistic analysis. You can know which activities can bring you the most benefits and which ones are not. Ultimately, this allows you to create appropriate systems to ensure that your business is always generating profits.

ActiveCampaign at the other end is also suitable for e-commerce, but it is suitable for businesses that do not directly sell physical goods online. Remember, ActiveCampaign is specifically designed for success in email marketing automation and CRM. So if these are the top priorities of your business, then ActiveCampaign is certainly for you. Also, if you check user reviews for both tools, you will see that they both have pretty good ratings

You can also choose the 14-day trial version for any platform to settle the bill yourself, which is the most effective for your business.

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