Infusionsoft vs ClickFunnels

Drawing a comparison between Infusionsoft vs ClickFunnels is like comparing David and Goliath. ClickFunnels has recently been tagged as the best sales funnel builder and one of the best online marketing platforms ever launched.

It is primarily focused on marketing and selling your products and services online via professional-looking and effective sales funnels.

This online marketing platform also offers a drag-and-drop webpage builder, a shopping cart, as well as email and social media marketing automation.

In fact, it is harder to name a tool or a feature that ClickFunnels does not have. It is important to understand that whatever you do on this platform, you do it inside your sales funnel.

So, the primary purpose of this post is not so much to set Infusionsoft vs ClickFunnels, as to showcase what the former platform has to offer against ClickFunnels’s exuberance of functions and features.

Looking at Google Trends data, it is clear that Clickfunnels shows significant popularity over Infusionsoft. Is that just their impactful marketing or a superior product? Let us reveal all.

In February 2019, Forbes announced that Infusionsoft rebranded as Keap in a move to change its focus from offering CRM solutions to providing a wider range of online marketing products. Thus, Infusionsoft can now be found in the Product section on

Infusionsoft is for you if:

  • You are a small service provider who needs an affordable email marketing automation platform with robust CRM features.
  • You are an interior designer, a gym owner, or you run a small home repair business and need lead and pipeline management, appointment setting, billing and payment processor, and a quoting tool under one roof.
  • You are a writer or an independent artist who needs to launch customizable email campaigns and take advantage of powerful app integration so as to market and sell their works online and grow a crowd of followers.

ClickFunnels is for you if:

  • You are a small or medium-sized entrepreneur who needs to be able to quickly build landing pages and sales funnels and sell your products fast.
  • You don’t want to pay extra for a shopping cart with a 1-click upsell.
  • You rely on email and Facebook marketing to send your products and want to be able to monitor the whole process on an easy-to-use dashboard.
  • You need to be able to quickly set up different sales funnels for your growing range of products.
  • You need to be able to regularly perform a/b tests on your funnels and landing pages.
  • You’d like to set up your own affiliate program.

Infusionsoft vs Clickfunnels: Features Comparison

To list all features and marketing tools that ClickFunnels and Infusionsoft provide, and then compare each feature on the one platform to a corresponding one on the other is impossible within the word limit of this post. Instead, I shall highlight and compare some key features that define both platforms as strong and versatile online marketing solutions.

Clickfunnels vs Infusionsoft: Email Marketing

Instead of sending emails to market your product and services online, ClickFunnels gives you the chance to set up an email marketing funnel.

This type of marketing automation both automates and personalizes your email marketing campaigns with preset sequences.

These series of emails target customers with the content they want to see, leading to better performance of your small business.

To optimize the process of leads email collection, ClickFunnels gives you the option to create squeeze pages. Unlike traditional landing pages, these are set up with the only purpose to squeeze email addresses out of your leads.

Infusionsoft has developed a dynamic email marketing strategy that uses link-click goals to help you launch better-targeted email marketing campaigns. Infusionsoft’s dynamic email marketing is based on your contacts’ actions.

This marketing automation starts with a visitor opening a link on your Infusionsoft landing page, then maybe watching a video, and then buying your product.

From the end user’s perspective, the link-click algorithm has a linear layout and this makes setting up an email marketing campaign on Infusionsoft a bit confusing.

Clickfunnels vs Infusionsoft: Landing Page Builder

Infusionsoft by Keap allows you to build professional-looking and mobile responsive landing pages from scratch or from a customizable pre-set template.

However, their drag-and-drop editor isn’t very easy to locate. You should first navigate to Marketing, then to Campaign Builder, and then you should choose to build your own campaign.

Next, go to the toolbar, under Goals, and drag the New Landing Page onto the canvas. Finally, you should double-click in the center of the landing page to open the template gallery. Obviously, the landing page builder of Infusionsoft isn’t the platform’s flagship.

The page builder of ClickFunnels is called Etison. It allows you to set up and launch the following types of landing pages in minutes:

  • Sales pages
  • Opt-in pages
  • Order forms
  • Upsell pages
  • Event pages

On the whole, the drag-and-drop landing page builder of ClickFunnels is easy to use and easy to find. Building a landing page on Infusionsoft is more time-consuming and requires more steps.

Clickfunnels vs Infusionsoft: CRM

CRM is the home turf of Infusionsoft. Last year, it was ranked the number one CRM and marketing automation solution. It is hardly a surprise, then, that almost all templates in the platform’s landing page builder focus on lead generation.

The CRM and sales automation tools that Infusionsoft provides will help you grow your contact list by automatically converting visitors into leads. The CRM software automatically segments your contacts according to their consumer behavior.

Infusionsoft by Keap has also got some powerful follow-up tools that allow your sales team to follow up on a lead via email, phone, text, or social media. The CRM platform of Infusionsoft also boasts powerful sales automation features that easily optimize tedious internal processes.

Infusionsoft features a robust Campaign Builder that automatically captures and tags new leads, assigns tasks to your sales team, and sends purchase reminders to your leads.

You can use the drag-and-drop Email Editor to create a wide variety of marketing email templates, and then use the Campaign Builder to send them out to a specific group of contacts.

ClickFunnels’ Actionetics Takes CRM to The Next Level

The CRM platform of ClickFunnels is called Actionetics. Its primary aim is to turn the traffic to your website into customers. You can set up certain criteria for the contact list of your sales funnel, and Actionetics will automatically sift through the traffic and add only those visitors who match them.

The follow-up funnel that you build on ClickFunnels is an integral part of the CRM cycle. Like the autoresponders of Infusionsoft, the Actionetics-powered follow-up funnel can send post-sale messages to your customers via email, text, or Facebook.

The Email Editor of Clickfunnels enables you to set up high-converting email templates.

Then,t the CRM software will automatically send them out as an email marketing campaign to a segmented group of contacts at a specific time. This is possible because Actionetics performs real-time lead scoring.

Once you’ve completed an email marketing campaign, Actionetics can provide you with detailed broadcast stats. Thus, you’ll know who of your leads opened the promotional emails and if they bought anything.

Clickfunnels vs Infusionsoft: Sales Funnels

As soon as you open a ClickFunnels account, you start building a funnel. Whatever you do afterward, you do it inside the funnel. You funnel can be a typical sales funnel, a webinar funnel, or a lead funnel.

With the help of Etison, you can create several different webpages, autoresponder sequences, you can set up a merchant account with a shopping cart. And all of this will take you less than an hour, even if you don’t know how to code or design pages.

In Infusionsoft, sales funnels are called sales pipelines. To locate the sales pipeline editor, hover over the Infusionsoft icon and then go to Settings. From what we could see while testing it, Infusionsoft’s sales pipeline editor isn’t of the drag-and-drop type. Also, the first template you see is one for a lead funnel.

The good news is that you can edit and reorder the different stages of your Infusionsoft funnel so that it becomes a sales funnel. Once you’ve set up the different stages, you’ve got to open the Infusionsoft Campaign Builder and use the goal-sequence-goal algorithm to outline the layout of your sales funnel.

Unlike ClickFunnels, Infusionsoft does not provide a straightforward way to set up a sales funnel.

ClickFunnels vs Infusionsoft: Affiliate Programs

Having discussed the landing pages and the sales funnels features that ClickFunnels and Infusionsoft provide, let us now have a look at the affiliate management tools of the two platforms.

The affiliates manager of ClickFunnels is called BackPack. This editor sets up affiliate pages, manages affiliate IDs, and also takes care of the tracking pixels, so you needn’t worry about adding a separate code to each page. With the original Sticky Cookie incentive, you can be sure that your affiliates and customers are happy all the time.

Infusionsoft has launched a referral program that lets small businesses earn cash by spreading the word about the platform.

You can place a referral link somewhere on your landing pages, or embed it in the marketing emails that you send out. You can earn up to $250 for every referral that turns into a customer. But unlike Clickfunnels there is no way for you to easily set up your own affiliate program within the platform.

ClickFunnels vs Infusionsoft: Pricing

Having outlined the key features and online sales tools of ClickFunnels and Infusionsoft, let us now see how much each platform costs per month.

Pricing Plans

Clickfunnels offers the following pricing plans:

  • Click Funnels – $97/mo
  • ClickFunnels Platinum – $297/mo
  • TwoCommaClubX – 2,497/mo

The TwoCommaClub program is temporarily suspended, so ClickFunnels’ most expensive plan is temporarily unavailable.

The Basic Plan supports one user account and offers 100 pages, 20 funnels, the ability to share funnels, 3 payment gateways, three domains, and chat support. However, it does not provide any follow-up funnels.

The Platinum Plan offers an unlimited number of follow-up funnels, sales funnels, and pages. It also includes 9 domains, 9 payment gateways, and 3 connected user accounts.

Infusionsoft offers the following pricing options:

  • Essentials – $199/mo
  • Deluxe Sales – $299/mo
  • Deluxe e-commerce – $299/mo
  • Complete – $397/mo

The sales and e-commerce plans are basically the same because they both provide a contact list with 5,000 entries, the ability to send 25,000 emails per month, 4 connected user accounts, and contact management tools. The only difference is that the former provides sales automation, while the latter offers e-commerce automation.

The Essentials Plan provides contact management, marketing automation, a list of 2,500 contacts, 3 linked user accounts, and the ability to send 12,500 emails per month.

If you need both sales and e-commerce automation, you should go for the Complete Plan. In addition to contact management and marketing automation, it also provides a 10,000-strong contact list, the ability to send 50,000 emails per month, and five connected user accounts.

With every plan of Infusionsoft, you have to purchase a Kickstarter coaching package for $1,999.

Free Trial

To all small businesses that join their platform, ClckFunnels offers a 14-day free trial regardless of the plan they choose. Thus, they’ll be taking advantage of all of their plan’s premium features.

Keap also offers a 14-day free trial with all Infusionsoft plans allowing you to test all functions of the platform.

Final Verdict

ClickFunnels clearly wins this head-to-head comparison, not only because of its wider portfolio of features and tools, but also because they all are easy to use and communicate seamlessly with one another.

For example, you can set up Infusionsoft funnels, but the whole process involves continuous tab switching and hundreds of mouse clicks.

Unlike Clickfunnels, Infusionsoft integration with third-party plug-ins requires substantial technical skills.

Then comes the price. With Infusionsoft, you end up paying more for a piece of software that appears to be less user-friendly than the SAAS provided by Clickfunnels, not to mention the $1,999 you have to pay for the initial training.

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